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8 CRAFTBUTCHER l FEBRUARY 2018


EASTER SALES


TEMPT YOUR CUSTOMERS THIS EASTER WITH THESE WISE WORDS FROM AHDB


EASTER presents butchers with the ideal opportunity to showcase a range of appealing roasting joints to customers, as many will be looking for tasty family meal solutions.


Mike Richardson,


independent retail sector manager for AHDB, advises that there are lots of delicious lamb, beef and pork cuts to choose from that will deliver not only on taste but also value expectations. Mike said: “Lamb is


synonymous with Easter meal occasions and it’s easy to see why; delicious new season lamb starts to become available at this time of year, making it the ideal centrepiece to any celebratory


meal occasion. “Lamb leg joints are


always a popular choice with customers in the run-up to Easter, so butchers should make sure that they have adequate stock of these. For an added value alternative to the lamb leg, we would suggest offering customers a selection of lamb shoulder joints. Te lamb shoulder Carvery Roast *(Code: Forequarter L027) and Stuffed Short Saddle (Loin L005) are delicious, crowd- pleasing options.”


Mike


added: “Beef is another fantastic option for tasty roast dinners. For customers


*Cutting specifications can be found at: http://www.qsmbeefandlamb.co.uk/beef-cutting-guides / http://www.qsmbeefandlamb.co.uk/lamb-cutting-guides


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