MINERAL RANGE UPDATED TO BETTER COMPLEMENT FORAGES


FOR IMPROVED PERFORMANCE Data from over 18,000 forage mineral analyses carried out over the last five years have allowed Trouw Nutrition GB to reformulate its Maxcare range of cattle and sheep feed and mineral supplements to deliver optimal animal health and performance. “The aim of a responsible mineral


strategy must be to address the requirements of the animal while providing the optimal amount of product, maximising absorption and minimising destruction of other nutrients in the animal and in the feed.” comments Ruminant Technical Manager, Mark Hall. “Our evidence-based understanding


of how to balance forages, combined with the use of high-quality products has allowed us to improve the precision and cost-effectiveness with which animals can be fed.” The new Maxcare range formulated


using this strategy includes powder minerals, molasses lick buckets, salt blocks, protein concentrates and DCAB products, making it suited to a full range of production systems. “While inorganic sulphate and oxide


sources tend to be the cheapest, they can compromise vitamin stability, rumen function and fibre digestibility. We have replaced them with Intellibond hydroxy trace minerals which are a high quality, fully traceable and cost-effective alternative which, studies have shown, are more bioavailable having increased benefits to the animal through different modes of action in the gut”. The new range has been formulated


to remove inorganic sulphates and oxides completely and incorporate optimal sources of mineral supplementation with greater bioavailability. Research shows sulphates can


negatively affect fibre digestion in the rumen, so replacement of sulphates allows animals to utilise fibre much more effectively, helping improve ration, and more


specifically, forage utilisation “In trials Intellibond has been shown to


improve NDF digestibility and performance in ruminants, while other studies have shown them to be up to two times more available than inorganic sources”. Optimin organic trace minerals are also


included in several of the products. This class of trace elements are highly stable in the rumen which ensures they pass through intact and arrive in the small intestine where they can be utilised fully by the animal. To reduce the consequences of


oxidative stress, the Maxcare range also includes Trouw AOmix alongside Vitamin E, a highly effective source of antioxidants which helps ensure health isn’t compromised at times of high stress such as pre-lambing, pre-calving and peak lactation. The mix of Vitamin E and AO mix improves anti-oxidant functionality, whereas conventional Vit E only works at the cell membrane, AO mix works internally as well, helping to improve cell defences against free radicals. “By utilising a mix of mineral sources we


are able to effectively maximise the delivery of vital trace elements to where they are needed in the animal. Alongside this, working backwards from our extensive forage mineral analyses service lets us optimise supply for a range of systems” Mr Hall .


BRINICOMBE MEETS MARKET DEMAND WITH NEW BOLUS


RANGES The Denis Brinicombe Group, has embarked on a global joint venture with expert bolus manufacturer, Rumbol Products, to re- introduce the gold standard in cattle bolus technology that has been absent from the market for over six months, due to a devastating factory fire that ceased production. Keith Greig, Brinicombe’s managing


director, explains that the partnership is combining their resources to advance the bolus market at a rapid pace with an exciting


PAGE 52 SEPTEMBER/OCTOBER 2020 FEED COMPOUNDER


R&D pipeline. “With us as the commercial partners providing technical expertise, and Rumbol as the bolus manufacturing experts, we’re jointly well placed to drive innovation in this sector,” he says. The first stage of this journey lies in the


launch of a new brand, which is underpinned with unique cattle bolus technology in the UK and Ireland this September, with international distribution to follow. “The 8-month Rich Trace Cattle and the


6-month Rich Trace High Iodine products will be available via the Group’s trade arm, B2B Nutrition, which will supply both proven products to the agricultural merchant trade and vet practices,” he says. “Although the Rich-Trace brand is


new, it has an established marketplace pedigree with years of scientific research and trial data behind it so, the needs of either growing and finishing stock or breeding cows can be met by using Cattle or High Iodine.” Glen Dove, Rumbol Products general


manager, explains that the technology in the new boluses delivers a sustained, reliable supply of micronutrients throughout an extensive 240- day supply window, to provide precision nutrition in conjunction with the animal’s needs. “Unlike many other boluses which only provide three or four elements, the Rumbol technology allows the new products to deliver six trace elements as well as three vitamins,” he says. “All this is encased within a resin


coating which means a single point of erosion, preventing inconsistent breakdown and therefore regulating the release of daily micronutrients. While the addition of an inert weight ensures the bolus remains in the reticulum, before dissolving naturally at the end of the product’s lifespan leaving no residue.” The new bolus ranges will be available


to purchase September 2020 - for further information about the new Rich-Trace bolus range, please visit the Rumbol website at www.rumbol.co.uk or contact the Brinicombe team on 01363 775115.


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