Cardiff is the hot new holiday destination for Brits this summer
When it comes to the hottest destinations for summer 2017, one would be forgiven for expecting somewhere sun-soaked to lead the pack, or perhaps somewhere with a reputation for being cool and hip. But according to analysis of millions of searches made on travel search engine KAYAK.
co.uk, the destination whose popularity has increased the most overall is… Cardiff.
Cardiff is King - The popularity of hotel stays in Cardiff this summer can be attributed to the large events taking place in the city as well as a thriving culture, art, and food scene. Incredibly, searches for hotel stays in the Welsh capital have increased a whopping 223% for summer 2017 compared to summer 2016. Furthermore, Dublin – another nearby city for Brits – is second on the list, with demand up 35% compared to last year. With London also on the list in third position, the findings suggest that Brits are looking closer to home for European breaks in summer 2017.
When it comes to hotel searches, Spanish destinations are also amongst the most popular, with Barcelona (up 23%), Mallorca and Salou (each up 15%), and Ibiza (up 5%) joining the Welsh, Irish and English capitals as the European destinations seeing the largest increase in demand for hotels for British travellers. In fact, Cardiff tops the global list as well as the European trending destinations list.
Mari, o Sir Gaerfyrddin, yn cystadlu yn y dosbarth
Tywysydd Defaid Ifanc yn Sioe Frenhinol Cymru 2016. Mari, from Carmarthenshire, competing in the
Sheep Young Handler class at the 2016 Royal Welsh Show. rwas.wales 6 - Friday 7th July 2017 – Cardiff & South Wales Advertiser e5043 Petersens RWAS Summer Fair Ad
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Greek Revival - Looking at British demand for flights to Europe, the story of the summer is the Greek revival, with three Greek island destinations appearing amongst the top five showing increased popularity compared with last summer. Thera (up 71%) and Zakinthos (48%) – are the European destinations where demand for flights has increased the most for summer 2017 compared to last year. Interestingly, demand for flights to London from other British airports has also increased by 26%, followed by Milan
(25%). Argostoli, also in Greece, along with Luqa in Malta, round off the list.
Hottest destinations worldwide: Asia is the place to be - In terms of demand for hotels outside of Europe, the city-state of Singapore has seen the biggest increase – with demand for hotel rooms from Brits up an impressive 64% compared to last year. The average length of stay in Singapore for those from the UK is now four days, indicating that the culturally diverse and tourist-friendly city is now much more than a stopover destination for Brits. Singapore is followed by Bangkok (36%) and Los Angeles (22%).
When it comes to demand for flights to global destinations outside of Europe, Colombo is the hottest international destination of summer 2017, with demand for travel to the Sri Lankan city increasing more than anywhere else in comparison to summer 2016 – up 63%. The top five international destinations demonstrate that long-haul destinations in Asia are proving a hit with Brits this summer:
Flights to Spain show Brits are seeking inexpensive holidays Despite a few surprises when it comes to the destinations that are seeing the largest increase in demand this summer, the most popular destinations overall will be familiar, with several of the mainstays for British summer holidays retaining their positions. Four out of the top five most popular destinations overall for summer 2017 are located in Spain, although Faro in Portugal takes top spot
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