SOFTWARE
DEEP BLUE SOFT A fully integrated solution developed in collaboration with yachting specialists, with an install base of more than 180 yachts. Through intuitive modules and a user-friendly interface, DEEP Blue covers every single corner of the increasingly complex yacht operations. finance, human resources, planned maintenance, inventory, ISM, charter, crew and yacht documents can be fully controlled with few clicks in a single platform. DEEP Blue provides a unique secured synchronisation technology between onboard and a master server ashore, enabling fluid and efficient ship to shore communication. Crew can obtain approvals easily from management/owner reps at a distance, follow safety procedures and maintain the owner’s asset at its best value. For more details visit
www.deepbluesw.com
Confidence in the system’s ability is obviously of vital importance and as Mendes explains, “We’ve found case studies have been a great confidence booster. Tie this in with live presentations to all the departments and looking at the user friendliness of the system and just how we can assist and improve the yacht’s daily operation is great. The engineering department is the easier one, we then have to convince the others such as the galley and the interior, but if we’re championed by the engineering department, this becomes easier.”
Yulia continues, “Seazone also provides a dedicated customer success manager to help with the initial setup and implementation process and throughout the year.”
Obviously with the nature of the business, virtual training is a must and it might not be able to happen within a normal nine to five working day and so how is this handled? “We find that training videos are the most effective because they’re accessible to users in their own time,” Clarke confirms. This is backed up by Mendes from IDEA, he says, “All our training videos are available via our website if we can’t carry out one-to-one sessions, and we are also in the throws of launching a training academy with certification. This will be of great benefit to crew, and we’re excited to be bringing this to the market.”
It will be no surprise to hear that when talking to the ‘younger’ generation of crew, the sales process is far simpler and the willingness to adopt a new system is higher. Yulia expands on this, “Younger captains tend to be more willing to accept change and surprisingly or not, the new wave of yacht owners are really pushing for more effective communication and want to know what is going on and want to be more involved. But our number one challenge is that this is a traditional industry by nature.”
A different tack is sometimes necessary as Clarke explains, “Our biggest hurdle is yachts having a planned maintenance system that was implemented in the build process and resistance from the engineering department to move away from that when the yacht is operational. However, over time we’ve realised that our clients have discovered it’s worth adding Total Superyacht and all its benefits to the rest of the crew departments and allowing the engineers to keep the original system.” But as mentioned before, Clarke has also found that the younger generation of engineers are more open minded to the software.
Yulia has one final comment, “Another interesting twist we discovered is that women in leadership roles are more inclined to accept technological advances, if it serves the purpose of better communication, productivity and transparency.
The industry is going through generational changes, and Seazone comes at the perfect time for the new generation of yacht owners, captains, crew and management teams.”
In summary, we know ‘data is king’ and with the massive changes we are seeing in technology, the size of yachts (and larger crews) and the implementation of more necessary compliance and safety regulations there is definitely a need for a yacht management system on board that is intuitive and scalable. Whether you’re a head of department or working on shore with a management company you need to delete those excel spreadsheets and ‘get with the times’, we have no doubt these systems will make your lives simpler and allow you to get on with your real job.
64 | SUMMER 2022 | ONBOARD
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