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EXECUTIVE NEWS continued


Phoenix celebrates with Yanmar appointment


Engine and plant manufacturer, Yanmar, has


appointed Phoenix Hire & Sales, based in Cymbran, as one of its first main dealers in the UK. Phoenix, which has four depots and celebrates its tenth anniversary this year, will offer the entire Yanmar plant range as well as parts. Sales Director Jason Derraven said, “We took the decision to add


plant to our hire product portfolio back in 2012. Sales enquires soon followed and year-on-year we have seen a very encouraging growth within our plant sales division. Currently, we have just over 100 Yanmar machines on the hire fleet in active duty with a forecast investment of a further £1.2m to meet customer demand.” Yanmar is establishing a new dealer network following the decision


not to renew its distribution contract with A&Y Equipment Ltd. The other dealers are Crumlin Plant Sales of Portadown, New Forest Farm Machinery in Ringwood, CoPlant in Dover, Farol in Oxfordshire and Tallis Amos Group, Worcestershire. As part of its celebrations, Phoenix has added a new Yanmar


SV60 excavator to its hire fleet, in an exclusive pure black livery with 10-year anniversary branding.


Riwal in the pink with Betty Boom


Riwal UK is to offer clients pink powered access as part of a year- long campaign to support the research charity Breast Cancer Now. The hirer has re-painted two of its most popular access platforms in the eye-catching colour to raise awareness about the disease at work sites throughout the UK. For the duration of the campaign, 5% of the hire revenue from the


machines - which have been named Betty Boom and Suzie Scissor Lift - will be donated to the charity, while employees have pledged to take part in more fundraising events during the year. Mick Ledden, Riwal UK Country Manager, said, “Our staff voted for


the charity and are ready to put their all into supporting it. We already have advance orders for Suzie and Betty, so there are early signs that our clients will be enthusiastic with their support as well.”


Kohler signs with Manchester United


Kohler Co has been announced as the first shirt sleeve sponsor for both Manchester United men’s and women’s teams. Its logo will feature on the club’s shirts, and the partnership also includes joint participation on game day activities, improvements to club facilities, and global sustainability and social responsibility projects. Founded in 1873 and with headquarters in Wisconsin, Kohler Co’s


interests include engine manufacture and the generator specialist Kohler-SDMO. President and CEO, David Kohler, pictured (left) with Manchester United’s Group MD Richard Arnold, said, “We are excited to help build our global brand among people who align themselves and their lifestyles, with leading-edge innovation and a desire to make the world a better place. An essential component of the relationship is our support of the new professional women’s team, and we look forward to their debut and our ongoing support.”


Morris Leslie opts for Mecalac


Mecalac Construction Equipment UK has announced a supply agreement with Morris Leslie Plant Hire to supply it with more than 200 site dumpers over the course of the year. Set to replace two-year-old models in the hirer’s fleet, models


comprise a variety of forward and swivel tip units with payloads of between one and nine tonnes. These will be manufactured at Mecalac’s production site in Coventry and liveried on site with Morris Leslie decals. “We have one of the most modern fleets in the industry with an


average fleet age of less than two years old, which allows us to ensure customers have high-quality kit they can depend on,” stated Graham Ogilvie, MD at Morris Leslie.


7 HAE Conference returns to Loughborough


HAE’s annual conference returns to Holywell Park Conference Centre at Loughborough University on Tuesday, 2 October for a one-day event with ‘Hire 2018: Forward Together’ as its theme. Topics to be discussed include Global and Iconic Events, Extending





the Life of Construction Equipment, Celebrating Women in Hire, The Shape of Rental Software, and Benchmarking Equipment, amongst others. For more details visit www.hireconference.org.uk At the Association’s recent AGM, Brian Sherlock, MD - Vp plc,


Brandon and Hire Station, was elected as HAE Chairman. He takes over from Andy Martin, MD of Martin Plant Hire.


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