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SERVICED APARTMENTS


space, on a pay-as-you-go basis. The hybrid concept should fly, as many parents are hard-pressed to find affordable childcare for really young children. Flexible working is key to retention, particularly for women who want to maintain their career without compromising parenthood. “We believe we can positively affect productivity, turnover and


morale and, in turn, bring huge cost savings to a company,” said Charlie Rosier, co-founder of Cuckooz Nest. “Cuckooz Nest enabled me to go back to work knowing that


my daughter was being well looked after, not only in a lovely and safe environment, but also just one door away from me. That is an amazing way of working!” said one parent. Understanding the bigger retention picture, Cuckooz Nest has


tapped into a market niche whereby employers can support their staff and enable a higher percentage of returners after maternity leave. (Find out more about what helps to support women in international careers in our coverage of International Women’s Day on page 26)


MONETISING PREMIUM PROPERTIES Employers are well aware that serviced accommodation to satisfy families is highly sought after. They also know that those new to the capital at the start of an assignment might like to trial living in an area before they commit to a long-term let. UnderTheDoormat, a


premium short-term lettings provider, is challenging both Airbnb and the serviced apartment sector by enabling homeowners to rent out their homes in prime London locations while they are away. The all-inclusive service covers cleaning, hotel linens and


in-house maintenance, as well as the peace of mind of detailed blueprints of how your home works, photo inventories before and after every stay, and the best insurance on the market. Its in-house team makes sure that every home looks beautiful prior to a guest’s scheduled arrival and for the owner’s return. All guests receive a personal welcome in the home, a team on hand 24/7 and a dedicated concierge service – the perfect solution for a hotel-quality experience in the comfort of a home. UnderTheDoormat could be a match made in heaven for


companies that have a mobile workforce with a taste for living in the most popular postcodes in the city and outbound frequent business travellers who own properties in premium London locations.


Find out about this fast growing sector and make appointments to meet serviced apartment providers at the Festival of Global People.


WHEN YOU’RE ON A BUSINESS TRIP, WE MAKE SURE THAT IT DOESN’T FEEL LIKE ONE.


Our strength is the combination of spacious apartments with hotel services and personal hospitality. All apartments are furnished with a fully equipped kitchen(ette), a separate working place and in many cases a balcony or a terrace.


Cost-efficient and flexible booking conditions at living-hotels.com BERLIN / BONN / DUSSELDORF / FRANKFURT / MUNICH / NUREMBERG / WEIMAR / VIENNA


RELOCATEGLOBAL.COM | 43


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