GERMANY FOCUS


how to reconcile this with their existing strategy. Boccagni’s advice was to think of


practical examples, such as introducing flexibility through segmentation or tiered policies. This led to a discussion around where mobility can best site itself within the business. Is it with talent? Rewards,


compensation and benefits, or HR? Interestingly, in the room, the majority worked within HR and just one in talent management. Given the wide-ranging discussions,


influences and developments all on show here in Frankfurt and the changes happening in the EU and beyond, it will


be very interesting to see if this balance switches at next year’s Worldwide ERC Mobility Summit.


Keep up to date with policy, international assignments and global mobility developments and country updates at relocateglobal.com


Ge rmany : A tale of two cities?


Germany’s twin reputations for stability and productivity makes it an attractive place to do business. But there are changes afoot – and not just of a new Chancellor by 2021. Ruth Holmes explores how the country is using its robust finances, high employment rates and strategic partnerships to strengthen its position in the global economy.


T


hree years ago, Europe’s fiscal centres were vying to usurp London as the global financial capital. Frankfurt,


along with Brussels, Amsterdam, Madrid, Luxembourg and Paris were among the pretenders to London’s throne. The Corporation of London warned


that up to 15,000 financial roles could be relocated to the European mainland as a result of Brexit. However, the intervening months and a new report by City of London- based think-tank New Finance puts the figure at closer to 5,000.


FRANKFURT: EUROPE’S FINANCIAL CENTRE? While traditional big-hitters Frankfurt (40 companies) and Paris (41) trail Dublin (100) and Luxembourg (60) by some margin in the race to be the EU’s next big financial centre, they have taken the lion’s share of banking and investment-bank moves. In Frankfurt’s case, 87% of those 40 companies are banks and investment banks. And perhaps the move here is with good reason. Speaking last year at a banking


conference in Frankfurt, Germany’s Minister of Finance Olaf Scholz hinted that a Germany-centred European-wide approach to banking was needed to buttress the sector’s competitiveness. He said, “The question of how to achieve the scale and size to compete globally is something that must


be discussed. When it’s about reshaping the European banking industry as a whole, of course, we need a situation that makes headquarters in Germany or Frankfurt clearly possible.” Banking analysts are predicting a round


of mergers and acquisitions to achieve the coherent financial structure Scholz is calling for, with Deutsche Bank and Commerzbank starting formal talks in March about a merger. Outside of the banking sector, change


is also underway. While Germany’s robust export-led economy is underpinned by high employment and job creation rates, global trade headwinds have caused the European Commission to slash its growth forecast for Germany from 1.8% to 1.1% in 2020. Despite Germany having among the


most advanced manufacturing capabilities in the world, US car maker Ford plans to cut 5,000 jobs there – as well as others across Europe. The company is seeking a return to profit amid rising consumer interest in self-driving and eco vehicles, and the waning appeal of diesel cars.


MOBILISING TALENT But it’s not all doom and gloom. The changes and relative uncertainty are filtering down into mobility. Germany’s high employment rates and the need for reskilling in artificial intelligence (AI) mean the German government is pledging to make it easier for people from outside the EU with certain


specialisms to gain a work visa. Talent is also shaping the mobility


offering. Until recently, banks relocating had been taking a tough line on moving staff, with policies stating that relocations must be full and final. However, this view has now shifted – perhaps in line with the mood for mergers and acquisition – with more flexible approaches being reported.


A VENTURE BETWEEN CAPITALS The move into even more advanced manufacturing and AI is seeing Berlin build on its creative capacities and partner with London, a world-leader in fintech and tech. In March, the two capitals’ economic development agencies – London & Partners and Berlin Partners – announced a landmark partnership to promote greater trade and investment. Rajesh Agrawal, London’s Deputy Mayor


for Business and chairman of London & Partners said, “London and Berlin are two of the world’s leading hubs for technology, innovation and creativity. We see lots of opportunities for collaboration, especially in fast-growing areas such as fintech and smart cities.” Ramona Pop, Deputy Mayor of Berlin,


added, “The UK is one of Berlin’s most important economic partners and Brexit makes a close collaboration all the more important. We want to shape our common future in Europe: at this moment of divergence, we come closer together.”


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