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INTERNATIONAL WOMEN’S DAY


P


eter Moolan-Feroze, artist and business consultant, began the morning’s discussion by inviting participants to unlock their latent creativity. Moolan-Feroze trained as an artist at Camberwell School of Arts and Crafts,


the Slade School (1979-1983), London University and then as a post-graduate at the Royal Academy Schools (1984-1987). For the last 15 years, he has been an external consultant at


the London Business School. He has designed creative learning programmes for companies including Deutsche Bank, A.T. Kearney, Givaudan, M&S, McLaren Automotive, Unilever, Estée Lauder and Jo Malone. He explained that he has worked with teams and executives


using the power of art and sketches to overcome challenges, designing new ways to tackle difficult problems and come up with new strategic initiatives.


RESPONDING TO CHANGING ENVIRONMENTS Moolan-Feroze said, “I am essentially a Renaissance thinker and I believe in the power of cross-fertilisation between subjects.” This encourages managers to realise that solutions can occur by employing subjects outside of their own skill base. For example, he arranged for professional ballet dancers to come to talk to executives at McLaren Automotive about the process of movement and fluidity. “By the end of the session, the ballet dancers had shown that there is a whole new language with which to talk about movement and flow, and that by using a new vocabulary, new opportunities can arise,” he said. “By taking a completely different approach to solving problems around car design, exciting new possibilities opened up.” Using art helps to inject ambiguity, uncertainty and create


a space for unanticipated opportunity to arise, Moolan-Feroze explained, something that is not often found in business, where planning and certainty are prized. “Businesses can no longer plan five or ten years ahead, as they used to. If you tried to do that, you’d be dead as a business. It’s all about responding to rapidly changing environments and adapting to a world in flux. A lot of progress comes from solutions outside your own environment.” His experience with business leaders is that, while they may be


looking for new ideas, they often underestimate how important a fresh perspective can be. “The issue with expertise and leadership is that sometimes you need to find an answer to a problem from a place of inexperience and openness. That can be a hard thing for leaders to do.”


RESILIENCE IN THE FACE OF CHALLENGE Karin Joseph of the Amos Trust, a small, creative human-rights charity, spoke next about the work of the charity among street children in eight countries around the world, and the importance of support and resilience in the face of challenging work. One of its key areas of work is to transform the lives of girls and young women on the streets, so they can live free from abuse. The organisation works with teams of local women in places as diverse as: South Africa, Tanzania, Burundi, India, Egypt, Mexico and Kenya, as well as the US and UK. ➲


Above: Lauren Touré of Frost Included f(i) and Karin Joseph of the Amos Trust speaking at Relocate’s International Women’s Day.


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