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The Analysis News & Opinions


Opinion


Social responsibility: getting the recipe right


Corporate social responsibility (CSR) is a somewhat ubiquitous term that is hotly bandied about in the business world. But whilst many companies promote this client- friendly acronym across their websites, they are often failing to incorporate it fully into the ethos of their organisation. In order to implement an effective CSR


programme, firms can follow different recipes for success. One approach to embedding an effective


CSR programme is employee engagement. Organisations can achieve this through team days, encouraging employees to get involved in the fundraising process, which helps to foster a real sense of accountability for CSR across the entire company. For example, our charity worked with a


signage company, who turned the challenge of raising funds into a team-building exercise across all departments of the organisation. The result was a heightened bond and awareness amongst the employees, creating a cost-effective experience for the business, whilst raising much-needed funds for the charity. We have also seen the power and sense of


immediacy that working for local causes can provide, as opposed to sometimes amorphous wider-reaching national ones. By way of an example, we have successfully


collaborated with several firms, who have supported the development of activity programmes in their local areas. One was highly localised, to include a 25-mile radius from around their head office, whilst another encompassed the whole of the East Midlands. CSR is no longer an arbitrary, ad hoc add-


on to a modern outward looking company, but a highly structured, thought out part of a company’s marketing and PR activity. Moreover, the style of CSR can, and more


importantly should, be positioned to reflect the general ethos of the company.


David Heard Chief executive, Sportability


A new stage for GDPR development


The UK is entering a new stage in the GDPR’s development, which will have significant impacts upon data-protection practitioners, according to a key regulator. Speaking at


the Data Protection


Practitioners' Conference 2019, data protection


commissioner, Elizabeth


Denham, said: “It seems incredible that the GDPR still is not yet one year in. It feels like it has been with us for such a long time already – is it really only ten and a half months? “But I think even so early in the new law’s


lifespan, we find ourselves at a critical stage. For me, the crucial, crucial change the law brought was around accountability. “Accountability encapsulates everything


the GDPR is about. It enshrines in law an onus on companies to understand the risks that they create for others with their data processing, and to mitigate those risks. “It formalises the move of our profession


away from box ticking or even records of processing, and instead seeing data protection as something that is part of the cultural and business fabric of an organisation. And it reflects that people increasingly demand to be shown how their data is being used, and how it’s being looked after.” However, she warned: “I will be honest, I do not see that change in practice yet. I do


Elizabeth Denham


not see it in the breaches reported to the ICO. I do not see it in the cases we investigate, or in the audits we carry out. And you know, that is a problem. Because accountability is a legal requirement. It is not optional. “But it is an opportunity. Because


accountability allows you, as data-protection professionals, to have a real impact on that cultural fabric of your organisation. Beyond bolt on compliance work. “And by helping the organisation to


understand the need to reassess the relationship with patients, employees, donors, residents, and the general public.”


Contact tech debate


As the credit and collections industry continues to go through change, senior professionals are set to gather to discuss some of the major trends in collections contact technology, in a debate run in association with Ultracomms. The latest of CCRMagazine’s informed


discussion events will again see the industry share its ideas, perspectives, and knowledge. Stephen Kiely, editor of CCRMagazine,


said: “In the ever-changing environment, it is crucial to share experiences, and consider whether your view of how you see the future is shared by other industry experts.


6 www.CCRMagazine.com “We are proud to be working with


Ultracomms on an event that we hope will be both thought-provoking and extremely interesting. Collections contact technology is hugely significant for the industry, so this debate promises to provide an opportunity for knowledge-sharing and insight. There is always a positive future for the industry, but we can only get there via debate.”


May 2019


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