INDUSTRY NEWS
PAL Directors swap creature comforts for cardboard beds
THE hot summer weather couldn’t come soon enough for two of Perfect Associates Limited (PAL)’s Directors as they spent a night sleeping rough in a bid to raise funds for homeless charities.
Sam Snelson and Dan Daintry each decided to brave the elements and take part in completely separate events, with Sam joining the Mancunian Way’s event in Manchester on 29 March, and Dan taking part in Liverpool Cathedral’s sleepout event, in partnership with the Whitechapel Centre, on 5 April.
“For quite a while now, my husband has been involved with the Mancunian Way, who are set up to help homeless people get back into employment and work themselves out of their situation,” explained Sam.
I also think that, as a business, it’s hugely important
to support local charities – that’s where you find the ones most in need
“They actually do a lot of work with construction companies, finding homeless people job opportunities with them so they can earn an income and see it build from there, which was very rewarding to be a part of.
“We were sleeping in an enclosed area for our safety because there are people who actually physically abuse homeless people, which just adds to the horror. But we were outside next to bins, and it does give you a sense of how vulnerable it feels to sleep on the streets.”
Meanwhile, the sleepout at Liverpool Cathedral was secure enough to welcome families to take part. “I liked
Perfect Associates Directors Sam Snelson (left) and Dan Daintry (right)
that this was a family event and my wife and I decided to take our children along to help them appreciate how privileged they were and see how important it is to help others if they can,” added Dan.
“It was a very well organised event and the kids had fun building cardboard dens, but there were still very few facilities and the organisers did as much as they could to recreate the experience of sleeping rough, albeit in a safe environment.
“I would encourage anyone to do it ‒ it’s a humbling experience to make you appreciate what you have. I also have family members who work for homeless charities and some of the stories they can tell are just horrific.
"A lot of homeless people are in unfortunate circumstances
that are out of their control and just need some support to get back on their feet.
“I also think that, as a business, it’s hugely important to support local charities ‒ that’s where you find the ones most in need.”
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