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READING LIST THE TRUST MANIFESTO, BY DAMIEN BRADFIELD
5. Thames Garmin TruSwing Golf If you’re seeking to fine-tune your mechanics, this box clips on to the club just below the grip and collects data such as swing tempo, shaft angle and wrist path. The data can be uploaded to the Garmin Connect golf community for review and comparison.
garmin.com
It may seem ironic that the founder of a cloud-based file- sharing service has written a book about the insidiousness of the internet, but few people can be better qualified to highlight the absurdity of data misuse by business for monetary gain. In The Trust Manifesto, WeTransfer president Damien Bradfield makes a convincing argument for web users to demand transparency and
respect from the firms that should exist to serve them, not the other way round. He starts with the allegory of a shopper who is plagued by a retail assistant who keeps trying to sell him a pair of shoes long after he’s left the store. We wouldn’t settle for this in real life, so why have we accepted it with online adverts? Between tales of WeTransfer’s scrappy growth and tacit integrity – the service
requires no sign-ups, for instance – are conversations with figures such as
Baroness Lane-Fox and technophile Stephen Fry about trust online. Bradfield also sets out his vision for a more democratic ecosystem, urging business leaders to resist pandering to the stock market and instead take the long view. It’s a read packed with valuable perspectives for businesses and consumers alike.
The Trust Manifesto: What you need to do to create a better internet, by Damien Bradfield, is
published by Penguin on 3 October
COMPETITION Win
10. Fitt Cube Multi Gym Workout This portable gym in a box is a multifunctional tool for high-intensity interval training. You can jump on it, ab crunch on it, press on it or even use it as a weight. It comes with an integrated step counter, an app and guides to exercise and nutrition.
highstreettv.com
A night’s stay, plus dinner, at Down Hall Hotel, Hatfi eld Heath, Hertfordshire
Down Hall Hotel stands on the border of Essex and Hertfordshire amid 44ha of woodland – a lush oasis of calm only 25 minutes’ drive from the bustle of Stansted Airport. One lucky reader and their guest will win a night’s stay with breakfast at this Italianate Victorian country house, plus dinner in The Grill Room restaurant, which serves modern English fare made using homegrown ingredients. They will also have access to the hotel’s luxury Eden Spa. To enter, send your name, address and IoD membership number to
directormagazine@seven.co.uk. Closing date: 20 October 2019. Travel is not included. Terms and conditions apply: visit
director.co.uk
director.co.uk 65
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