TECHNOLOGY
SUSAN HALLAM read political science at Penn State University and then gained a master’s degree in information science from Drexel University, also in Pennsylvania. She moved to the UK in 1985 and became a senior lecturer in computing at Nottingham Trent University. After leaving academia in 1997 she held senior marketing roles at companies including BT and Capital One. In 1999 she started Hallam Internet, one of the first companies in the UK to specialise in digital marketing. Today it employs more than 60 people at its offices in Nottingham and London. The agency, which has won several industry awards, has clients including the Raleigh Bicycle Company, Speedo International and the United Nations. Last year Hallam was appointed an MBE for her services to entrepreneurship and innovation. She is a trustee of Nottingham Castle, a freeman of the City of London and the chair of Nottingham’s
Creative Quarter Company, which was created to stimulate the city’s creative economy.
‘JUST SAY “YES” AND THEN FIGURE OUT HOW YOU CAN MAKE IT HAPPEN’
Susan Hallam is speaking at the IoD Open House on the Road: Connected business event in Nottingham on 27 September. Visit
iodopenhouse.co.uk for further information on this series of roadshows
director.co.uk 27
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