IN THIS SECTION
Simon Sinek on why it’s impossible to win at ‘the infinite game’ of business p18 | How to build a high-impact board p24 The leadership lessons of Susan Hallam, CEO of Hallam Internet p26 | Ask the execs p28 | Lead like… Robert Iger p30
INFLUENCERS MEET THE
A survey* has revealed that 58 per cent of directors spend over an hour a week viewing thought leadership content online. Here are five providers who are racking up the hits
Brené Brown (pictured, left)
WHO Professor of social work at the University of Houston, author and motivational speaker. REACH Brown struck a chord in her 2010 TEDx talk on the power of vulnerability, which has been viewed 42 million times. She has since written five bestsellers and starred in Netflix special The Call to Courage. QUOTE “Vulnerability is the birthplace of innovation, creativity and change.”
Malcolm Gladwell
WHO Author, journalist, podcast host. REACH The British-born Canadian has written five bestsellers, including Outliers, which popularised the “10,000- hour rule” of practising a skill to gain absolute mastery. QUOTE “There can be as much value in the blink of an eye as in months of rational analysis.”
Greta Thunberg
WHO Environmentalist. REACH In March, 1.4 million students in 112 nations went on “school strike for the climate”, inspired by the 16-year-old’s protests outside the Swedish parliament. Time put her on its list of the 100 most influential people of 2019. QUOTE “We can’t save the world by playing by the rules.”
Marques Brownlee
WHO YouTube technology guru. REACH With nine million subscribers to his channel, Brownlee is such a powerful influencer that, when he seeks access, firms jump – as Apple did when a senior VP gave him an interview before it launched its 2016 MacBook Pro. QUOTE “My number-one goal is to make videos that I would want to watch.”
Turn the page to read our exclusive interview with leadership guru Simon Sinek
director.co.uk 17
* 2019 EDELMAN-LINKEDIN B2B THOUGHT LEADERSHIP IMPACT STUDY. WORDS: HANNAH GRESTY. PHOTOS: ALAMY, GETTY IMAGES, MAILE WILSON
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