Industry News
Peak UK expands its product across the globe with help from Roland DG
R oland DG has
garment to Olympic teams and professional athletes across the world. The Racer ST garment was the brainchild of Peak UK founder, Peter Astles, and it took the former slalom racer and his team of 10 staff nearly four years to perfect the garment. The Racer ST combines a jacket, life jacket and spraydeck into one garment.
This amalgamation has reduced the thickness of the life jacket by 20-30mm and with time penalties given to competitors if they hit a slalom pole, this reduction provides canoeists with a greater margin of error. In addition to this, the overall weight of the canoeistʼs apparel is lighter, resulting in
enabled Peak UK to offer its Racer ST
Peter Astles with the Racer ST garment
machine that could deliver the customisation requirements needed for branded garments. We were instantly drawn to the Roland DG Texart RT-640 because it was more industrial and robust than its competitors, with the open design making it easier to service, clean and maintain.”
increased speed as they race down the course against the clock. Mr Astles said: “From the very early stages of the initial idea, we knew we had a completely unique and ground-breaking piece of kit that could give athletes the edge over their competitors. With the Rio 2016 Olympic Games coming up, we decided to approach British Canoeing and explore the
possibility of supplying the kit for the athletes.”
British Canoeing was won over and entered a partnership with Peak UK to become official supplier of the kit at the Olympic Games, however the garments needed to be personalised with Team GBʼs branding. Mr Astles continued: “As soon as we partnered with British Canoeing, it was clear that we needed to invest in a textile
Following the Olympics in Rio, there was a huge surge in interest for the ST Racer garment from other national canoeing teams and thanks to the RT-640, Peak UK was able to exploit this new business. Mr Astles added: “The RT-640 enabled us to quickly and easily print the unique and bespoke designs needed to cater for national teams and professional athletes; from national emblems to sponsors to patriotic colours.”
The MTC provides expertise for FESPA UK Industry Forum T
he Manufacturing Technology Centre (MTC) has been secured as a partner for FESPA UK Associationʼs Industry Forum on the 4th Industrial Revolution. The MTC has the facilities and expertise to guide companies into the next phase of manufacturing and their experts will be outlining and explaining some of the techniques now available.
Speakers will include Nigel Knapp, a business development manager at the MTC, and Tim Andrews, a senior consultant at the MTC. Mr Knapp will speak on ʻPreparing your business to embrace new technologyʼ. He is qualified in mechanical engineering with GEC Marconi Radar and this led to a 25 year career in sales and marketing management in industrial automation and control systems, including European
Nigel Knapp Tim Andrews
manager for Toshiba International, plus marketing and commercial manager for Schneider Electric, based in Coventry. He joined the MTC in 2016, having previously managed the Growth Accelerator programme covering Coventry and Warwickshire. Tim Andrews is a senior consultant at the MTC and will speak on ʻHow to improve
the bottom line using advanced technologyʼ. He qualified in mechanical engineering from Coventry University in the early 80s and held several technical and commercial roles at British Steel, GKN, Massey Ferguson and Yale Materials Handling before joining an embryonic technology business in 1995. At the MTC he works in the manufacturing operational efficiency team with a remit to promote awareness in digital manufacturing and use of digital systems and tools.
Both men will be available to answer individualsʼ questions and talk about some of the government funding available to help take advantage of new manufacturing technologies.
The Industry Forum will be held at The Ritz in London on September 12.
Sign & Digital UK launches new show website S
ign & Digital UK has unveiled its 2018 show website with a bold new design that reflects the innovative and creative nature of the visual communications industry. Jane Lewis, marketing manager, said: “The show theme ʻCreativity brought to lifeʼ is an emotive idea. We wanted to make a direct link between the art and creativity of people, both in our industry and the industries that rely on ours, and to include cutting-edge technology, equipment and
| 8 | September 2017
suppliers present at Sign & Digital UK. “Focusing on people and the face-to-face nature of exhibitions to build and enhance relationships, the campaign highlights the direction the industry is moving towards greater customisation, personalisation and individuality.”
The new website was designed by EG Creative. Ian Bamford, business director, said: “We wanted to signal a change with the campaign and appeal to the wider creative community. Sign & Digital UK really
is a showcase for innovation. The visitor experience is hugely important, so we needed to convey a sense of expectation and of possibility. Itʼs about saying to the wider creative community ʻWhatever idea you have, it can be deliveredʼ. The reality is, itʼs only when itʼs applied does something truly come to life. Thatʼs when it moved beyond an idea and exists in the real world.” Sign & Digital UK will take place at the NEC in Birmingham from April 24 to 26 next year.
www.printwearandpromotion.co.uk
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