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Decorator Profile


Mowbray Sports’ unit in South Shields


No job too big or too small!


Created out of a desire to do things better, P&P editor Melanie Attlesey speaks to Geoff Hemmerman, founder of South Shields-based Mowbray Sports about ice hockey, printing, embroidery and more.


W


hen you think garment decoration, I’m sure that ice hockey is not a sport that immediately springs to mind. But it is for Geoff, for he has spent the last nine years supplying and managing all the apparel for ice hockey teams across England and Scotland. It wasn’t a business plan that was just plucked out of the air, but one that was moulded over a period of time owing to a growing frustration with unreliable suppliers and a lack of choice. For many years prior to the formation of Mowbray Sports, both Geoff and his business partner Jacqueline Pye were involved with running separate ice hockey clubs at both junior and senior level.


Geoff picks up the story: “Through this we both became involved with the governing bodies for the sport. As with the clubs we had run there were many frustrations around team uniforms, including poor garment options, garment suppliers using third party embroiderers, lack of consistency of supply, not getting deliveries on time and discontinued garment ranges – everything that makes life difficult for a sports club. For example, our suppliers could supply for a year one or two and then products were no longer available, which is not a good scenario when you are constantly going back to parents saying they need to buy new uniforms.”


In 2010 the pair decided that they had had enough of suppliers letting them down.


We can do this better


“I turned to Jacqueline and said, I’m sure we can do this better,” says Geoff. “We started with one commercial Brother sewing machine in the dining room, which quickly grew to three.”


Now Mowbray Sports supplies and manages all the apparel for the English Ice Hockey Association regional ice hockey teams, England and Scotland ice hockey teams, along with all the Great Britain ice hockey teams.


In addition to all of this, Mowbray Sports also runs its own | 54 | May 2020 Hoodies for England ice hockey team being embroidered on a six-head ZSK www.printwearandpromotion.co.uk


website with specialised dedicated web shops, carrying out contract embroidery for a number of schoolwear, workwear and sportswear clients. Mowbray Sports also produces event merchandise for various events from production through to point of sale.


All of these contracts require high-quality equipment and apparel to produce high-quality prints and embroidery. The list of equipment that Mowbray Sports uses is quite extensive and includes one eight-head ZSK, one six-head ZSK, two four-head ZSKs and one single-head ZSK Sprint.


“This mix of machines gives us great flexibility for large embroidery jobs along with the options to carry out multiple smaller jobs as you always get, for example when top ups are required as not every job is a large job,” explains Geoff. Everything from embroidery design and conversion is done in house using Wilcom Embroidery Studio 4.2 and CorelDRAW, something which sets Mowbray Sports apart from the competition.


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