Industry News

drupa releases results of 7th Global Trends Report T

he 7th drupa Global Trends Report shows a global industry that remained positive but reflected more challenging global economic conditions.

The annual survey was conducted in November last year and almost 600 printers and almost 200 suppliers participated with all regions well represented.

Packaging and functional market sectors are better placed than publishing and commercial. North America remains buoyant but confidence has slipped in Europe and across all other regions. Developing regions are held back by concerns about political instability and corruption, while developed regions are nervous of an inevitable cyclical economic downturn.

Investment remains strong There is constant pressure on margins but increasingly the better companies counter this by continual innovation. Investment plans remain strong, as printers and suppliers all recognise the need to remain competitive.

Globally 17% more printers described their company’s economic condition as ‘good’ compared with those who reported it as ‘poor’. For suppliers the net positive balance was even stronger at +32%. However, there is a clear trend with confidence peaking in 2017 after the long slow recovery following the 2007/8 recession and a more

cautious approach developing since. As always, conditions vary between markets and regions.

The packaging market sector thrives best with functional, commercial and publishing following in that order. Indeed, an increasing number of commercial and publishing printers are attempting to diversify into the other two markets. Financial measures confirm these trends with margins struggling in all market sectors, but publishing showing the clearest evidence of active decline in revenues.

North America stands out as buoyant over the whole seven years of the drupa Global Trends Reports. Europe showed increasing confidence until 2018 but has declined since, while all other regions are in decline. Suppliers’ fortunes follow those of their customers both regionally and by market, although in many cases they have the advantage of serving a wider range of markets and regions. For several years printers have responded to the constant pressure on margins by increasing turnover and keeping costs to a minimum. Sabine Geldermann, director drupa and global head print technologies at Messe Düsseldorf, said: “Increasingly we are seeing clear evidence that while cost reducing steps will continue, printers are recognising the need to innovate – by launching new products and services in their existing markets or by entering new markets.” Hence, investment plans remain

Glenmiur launches Lockdown Vendor G

lenmuir has launched a new Lockdown Vendor platform to help golf professionals and retailers while in lockdown.

The platform, which is the first of its kind in the golf industry, provides club members online access to purchase product which retailers have in stock.

Golf professionals and retailers can set up the online ordering

facility in less than five minutes and it is interactive to allow retailers the flexibility to add or remove Glenmuir, Sunderland of Scotland or MacWet products to reflect their current stock holding.

Glenmuir has put together an online step-by-step tutorial video on how to use the Lockdown Vendor platform to go digital in less than five minutes simply: 1. Watch our step-by-step video tutorial 2. Log in at (if an account needs to be set up email 3. Click Lockdown Vendor in the top right corner. Mikhel Ruia, managing director, Glenmuir and Sunderland of Scotland, said: “One of Glenmuir’s core values is responsibility, and now, more than ever, we have a responsibility to support our beloved customers. We are an independent family business and appreciate the difficulties facing small and medium sized businesses. This Lockdown Vendor platform has been innovated to help alleviate some pressure on our customers and forms part of our strategy to be the easiest and most efficient company to deal with in the golf industry.”

| 16 | May 2020

strong with more printers in all regions reporting they will raise capital expenditure next year than those reporting a decrease. Again, the balance of those increasing investment by market was positive for all, but strongest in packaging then functional, commercial and finally publishing.

Global concerns Richard Gray, operations director at Printfuture, stated: “For the first time we asked specifically about the broader socio-economic pressures and there were two clear patterns reported across the globe. For the developed regions the focus was concern about the risk of, or reality of, economic recession in the country or region, followed by concern about global trade wars and the impact of global warming/environmental pressures. For the developing regions, it was corruption and political instability creating economic recession that dominated. Clearly, we must now add the impact of the coronavirus, a concern for all which, however, is not yet represented by the report.” The industry coped with the last severe recession and will cope well enough with a global slowdown, even though now it will be exaggerated by the impact of the coronavirus. The crucial difference is that, in most markets, the industry has adapted their business models to the challenge of digital communications. Investment is the key to keeping ahead of the curve.

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