Industry News
Summastrengthens online presence with new website S
friendly.
umma has launched its new website, that is more engaging and customer
It offers a new online experience to people active in the sign and display, packaging, textile and industrial industries. In addition to that, Summa is excited to reveal it now owns the
www.summa.com domain name. This is a major step forward in building a stronger online presence on a global scale. Year after year, Summa sees a growing number of online searches for Summa’s cutting solutions. With traffic on the rise, the website has become an increasingly important centre of information. With the new website, Summa wants to stay closer to its users and deliver an online experience that provides added value. That is why Summa changed its traditional product-oriented website into a dynamic platform. This platform shares knowledge about industry-specific topics and applications. It is also a platform that provides targeted product advice and inspiring user examples. The new
structure is based on Summa’s four main customer groups. This format helps visitors to get relevant content within their business area.
Elice van Es, marketing communications manager at Summa, said: “We are building our online presence with a clear purpose. On the one hand, we want to connect with the industry by sharing knowledge and inspiring content. And on the other, we want to provide cutting solutions that eliminate the complexity in cutting. We joined these hands together and developed a new online experience for our users. With that, we completely changed the website contents and the way of navigating through the website. Also, the website itself is now easier to find through
summa.com. As a result, we are now better able to help people find
Fosters Schoolwear joins eTraderWebsites
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chool uniform supplier Fosters Schoolwear has become the latest customer to sign up for an eTrader website.
The Bishop Stortford-based family run business has opted to join the industry leading platform for print and embroidery companies as it looks to diversify and grow its offering into the workwear sector.
The site focuses on the company’s B2B offering and service with an emphasis on providing customers a user-friendly shopping experience online. With hundreds of leading brands available to buy online at the click of a button a surge in demand for online ordering led Fosters to expanding its business with the e-commerce website. Director, Sean Foster, said: “eTrader offers our business a practical solution for taking online orders. Recent events and customer demand is screaming out for ecommerce, that is when we first looked at the option. “We are looking to grow into other markets, they provided us the options to sell the garments we want at the price we want. The site is customer focused and user friendly unlike alternatives out there. The fact it is built specifically for the industry means all the practical considerations have been considered and what they offer is pretty comprehensive. “It is going to be a hugely exciting project. One myself and the team cannot wait to get stuck into!”
| 6 | July 2020
relevant content and cutting solutions with ease. This illustrates the new online experience, representing Summa as it is today.”
The Solution Finder is one new aspect of the website. It guides users in the right direction of a cutting solution that might be suitable for their company. Every situation is unique, so this finder is mainly a helpful tool.
Glenmuir reinforces sales team in South West with new partnership
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cottish golf clothing brand, Glenmuir, has announced that Asbri Golf as been appointed as the exclusive sales agency
for the Glenmuir, Sunderland of Scotland and MacWet brands in the south west. This territory incorporates South Wales, Gloucestershire, Wiltshire, Dorset, Somerset, Devon and Cornwall.
Representing the brands in the field will be Richard Dinsdale, PGA professional and business development manager for Asbri, who has strong relationships with many of the customers personally from his years of playing golf in the region. He said: “We are absolutely thrilled to take on the agency and represent two of the finest brands in the industry with Glenmuir and Sunderland of Scotland. Asbri and
Richard Dinsdale will represent Glenmuir in the South West
Glenmuir have had a longstanding relationship since The 2010 Ryder Cup and the synergy between the brands in terms of logo cresting and customer service is the perfect match.” Matthew Eagle, Glenmuir GB&I sales director, added: “After well in excess of 40 years representing the brands in the region, David Huxtable will be retiring from his position and we want to take this opportunity to thank him for his decades of support and wish him all the very best for a long and happy retirement. “We are absolutely delighted to have both Asbri Golf and Richard involved in the business and feel totally confident that our brands will be represented to the highest of standards. In a world full of uncertainty, now more than ever it is comforting to know that both Glenmuir and Sunderland of Scotland are in safe hands in our South West territory and fully expect the business to continue to develop from strength to strength.”
www.printwearandpromotion.co.uk
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