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TIGER COTTON OKAY TIGER


Enriched biodiversity and safe, free access through the corridors protects and enlarges the tigers’ habitats and their prey base.


Special Report NEUTRAL


Tiger Cotton products are manufactured using renewable energy. Beneficial for both local and global climate.


OKAY ENERGY OKAY BIODIVERSITY


Converting to organic farming results in enriched


biodiversity through cleaner rivers, soils and groundwater.


TIGER COTTON


The Tiger Cotton conversion period is strictly monitored by NPOP from first year to the final GOTS organic cotton stamp.


OKAY FARMER


Neutral pays an additional 10% premium in the conversion period. This secures the farmer financially and makes organic farming an easy choice.


environmentally-friendly manures and sprays, has not only benefited the wildlife, but has also been beneficial to the health of the farmers. As well as learning how to make organic manure, insecticides and pesticides using locally available materials, the farmers have also learnt about the importance of spacing their cotton saplings apart by 3ft. Known as space marking, an important practice in organic agriculture, this allows another crop such as corn to be grown alongside the cotton plant. This makes the plant stronger, but also gives the farmer another source of income.


By doing all of this the Bengal tiger’s future in the region is preserved. As the tiger sits at the top of the food chain, it needs a healthy population of other


Tiger Cotton has the same standards for production as Neutral. Neutral cleans and reuses wastewater, recycled waste, and only uses friendly dyes.


ENVIRONMENT


OKAY TEXTILES A finished Tiger Cotton


Manufactured with respect for not only people and planet, but tigers as well – that’s okay.


animals in order to live. Through its hunting the tiger keeps the balance between herbivores and the vegetation they feed off in check. So, if you save the tiger, you save the whole eco-system. And so, by creating a healthy corridor where the tigers can walk between reserves, organic farmers play a key role in the conservation of the Bengal tiger


The final result for Neutral is the Tiger Cotton T shirt. This T shirt is made from 100% organic cotton in conversion and is available in white, black and navy. Customers can also take advantage of the bespoke programme that Neutral offers and use Tiger Cotton to produce any garment or product that they like. Tiger Cotton is more than a material, it's sustainability at its core.


product is an okay awesome product.


OKAY


SA80000 Neutral has secured that its factory workers have good, safe working conditions.


OKAY WORK With the certificate


Organic cotton farmers in India Takeaway points


The Madhya Pradesh region in India where Tiger Cotton is produced


www.printwearandpromotion.co.uk


1) Tiger Cotton is high quality garments, made of cotton from fields in convention and manufactured according to the highest international standards. 2) You don’t need to be a storyteller to sell Tiger Cotton, but you need to think about how your customers can communicate the added value bringing Tiger Cotton to their audience. Not only for responsible customers. 3) Neutral believes in the win-win. Neutral believes in organic because it’s okay. Nothing more or nothing less. Tiger Cotton is Neutral’s newest branch and is sustainability at its core.


July 2020 |39 |


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