What’s New: Russell Europe
Uniting tradition and innovation T
he Authentic Collection by Russell – the flagship of the brand – will grow by five styles in 2020.
The famous Authentic Sweat Jacket is now also available in feminine fits for women (267F). Its fine 100% cotton surface and concealed zipper provide an excellent background for all types of finishing. The jacket is available in sizes XS-XL and in the customary colours. In addition, the style for women and men is also supplied in burgundy. New: for men the new Authentic Quarter Zip Sweat (270M) is
offered. This tried-and-tested neckband increases wear comfort and stability. The short zipper makes this style particularly suitable for layered looks. Here, too the concealed YKK metal zipper makes full-surface finishing possible. This sweat is available in sizes XS-4XL in white, black, French navy, convoy grey and burgundy.
New styles for kids The new 2020 collection also offers three new styles for kids. The Kids Authentic Raglan Sweat (271B) features a straight cut and raglan sleeves for more freedom of movement. This means kids are also ideally fitted out for sports activities in school or during leisure times. The sweat for kids aged 3-14 is supplied in six different colours. The classic among the hoodies, the Authentic Hooded Sweat (265B), is now also to be enjoyed by young wearers. The sweat with a three-layer weave exudes a
particularly relaxed look through its hood and the kangaroo pocket – be this for college or leisure.
The style for youths aged 3-14 years is supplied in bottle green, black, French navy, bright royal, classic red and burgundy. The menʼs and womenʼs Authentic Hooded Sweat is also offered in burgundy.
The third new article for kids is the Authentic Zipped Hood Sweat (266B) in six different tones. It is ever so well suited for a layered look, since it can be worn both open over a T shirt and zipped up. The kangaroo pockets help to tuck away any essential belongings. For men and women this style now also comes in burgundy.
Another new product for the coming season is the fitted womenʼs Stretch Polo (567F), which had so far only been available for men. Extra details such as tone-on-tone buttons, shoulder trims and the label-free design make this polo an indispensable garment for both private and corporate uses. Thanks to the wide choice of colours and sizes it is suited to a variety of occasions. Russellʼs bestsellers for 2020 come in new colours. The HD Collection was extended to include the colours convoy grey and French navy. The Ultimate Cotton Polo (577M/F) is also available
www.printwearandpromotion.co.uk
Russell’s new 2020 collection unites proven classics with new innovative products – always with a focus on quality, extraordinary details and printability.
in bottle green now. Furthermore, the Adult Hooded Sweatshirts (575M) and the Hooded Sweatshirts for kids (575B) come in burgundy, too, now.
Pure Organic: Russell launches new capsule collection Products that are responsibly manufactured and high fashion at the same time: all of this comes care of Russellʼs new Pure Organic Collection in 100% organic cotton. A complete GOTS-certified Pure Organic Collection made of highest-quality, 100% organic cotton. With this collection Russell wants to make a statement and minimise their ecological footprint at the same time. The line includes T shirts, polo shirts and sweats for men, women and children in many colour nuances. Brand new: the Pure Organic Heavy T (118 M/F) for men and women and the Pure Organic Tee (108M/F) which will also be available for kids (108B) in 2020.
265B 270M
It is made of 100% organic cotton and features a pleasant and cool touch. The Heavy T is heavier weighing in at 190gsm. Thanks to its label-free design it can easily be personalised. It is available for men in sizes XS-3XL, for women in sizes XS-2XL and for children aged 3-14 years. Elegant appearances are guaranteed by the Pure Organic Polo (508M/F). It is suitable for modern and uniform corporate wear as well as for hospitality. The style is offered in a total of eight different colours with tone-on-tone buttons. To round off the lines Russellʼs Pure Organic Collection also includes two new unisex sweatshirts in sizes XS-3XL. Both sweatshirts feature the cutting-edge, lateral Pure Organic Label. Reverse it: proving truly
267F
an eye-catcher among the product innovations is the Pure Organic Reversible Sweat (208M). It combines a casual feel with quality. The sweatshirt is made of smooth twill terry and features a high-quality overlock finish. This sweatshirt comes in eight different colours. The Pure Organic Hooded Sweat High Collar (209M) features some special properties – such as its three-part hood for improved print placement. Here the centre panel of the hood can easily be decorated. Furthermore, the garment can also easily be personalised since it comes without a label.
The Pure Organic Hooded Sweat High Collar (209M) features a three-part hood for improved print placement. Furthermore, the garment can also easily be personalised since it comes without a label. Like the Reversible Sweatshirt it is supplied in eight different colours.
Russell wishes to make a statement with its Pure Organic Collection: the 100% organic cotton found throughout the entire collection is another step towards sustainability.
www.russelleurope.com December 2019 | 77 |
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