Industry News


Geiger announces a third European acquisition in 2019


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istributor GeigerBTC is acquiring London-based distributor Shout Promotional Merchandise as part of its continued expansion strategy to support clients in the UK and across Europe. Shout Promotional Merchandise has been in business since 2003 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of its ongoing strategy to support the needs of global customers in North America, Europe and worldwide.


Shout Promotional Merchandise director, Carrie Benn, said: “Itʼs such an exciting opportunity for us to be part of a global company. The facilities Geiger has will enhance the service we give to our clients.”


Shout Promotional Merchandise director, Francina Stobart, stated: “After 16 years of leading Shout, we are very much looking forward to a new challenge.” Geiger president, Jo-an Lantz, added:


From L-R: Frank Murphy, managing director at GeigerBTC, Fran Stobart, director at Shout Promotional Merchandise, Carrie Benn, director at Shout Promotional Merchandise, Jo-an Lantz, CEO at Geiger, and Chris McKee, senior vice president, sales and marketing at Geiger


Sunderland of Scotland joins Glenmuir family


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olfwear brand Sunderland of Scotland has been acquired by Glenmuir. The historic agreement brings together Scotlandʼs most loved golf brands with a combined 230 years of golfing heritage between them. Effective from January 1, Glenmuir will own the global rights and distribution for the Sunderland of Scotland brand outside of Asia. The agreement follows on from a successful 10-year partnership where Glenmuir was the European distributor for the Sunderland brand. Both brands, in addition to the MacWet golf rain glove brand, will continue to be designed, marketed, embroidered, finished and distributed from Glenmuirʼs Lanark headquarters in the heart of Scotland with no changes to employment planned. The company will continue to launch separate Glenmuir and Sunderland of Scotland brand collections for spring/ summer and autumn/ winter in addition to capsule collections such as the recent 1891 Heritage Collection and Saltire Collections. The brands have seen tremendous growth in the last two years and are now distributed in over 30 countries globally with the latest market to launch both brands being Canada. Warren Sunderland, the son of Toby Sunderland who started the brand in Glasgow in 1911, said: “We are delighted that the brand will retain its Scottish roots and heritage and is in safe hands with such a well-respected brand like Glenmuir.” Mikhel Ruia, managing director, Glenmuir and Sunderland of Scotland, added: “Both brands are a natural fit, with their respective Scottish heritage, shared brand values and focus on crafting premium quality durable products. They also allow us to innovate our product offering for different customers with the Glenmuir brand focused on traditional and elegant golfwear while Sunderland of Scotland is our technical high performance weatherwear brand. “We remain committed to serving the on-course golf professional shop which remains at the heart of our business. Our focus on product quality, embroidery and customer service have made the brands the most respected and reliable names in golf and we are excited to enter our next chapter on our journey of growth and development.”


Sunderland of Scotland has been acquired by Glenmuir


| 10 | December 2019


“We could not be more pleased that Fran Stobart, Carrie Benn and the team from Shout are joining GeigerBTC. Shout has a creative, energetic vibe, with a large team of professional marketeers with the experience of working with premier international companies.” Frank Murphy, managing director of GeigerBTC, concluded: “Fran and Carrie are two exceptional business owners, they have built an amazing company, we could not be prouder to welcome them into the Geiger family.”


This move follows the acquisition of EMC Advertising Gifts in January and Response Marketing in May.


Screenworks appoints new marketing director


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aren Winter has joined the team at Screenworks as the decorator's new marketing director.


Her vision and expertise marked her out as the talent to drive further growth at one of the UKʼs longest established garment screen print, embroidery and digital print service providers.


Brought in to manage marketing strategy, Ms Winterʼs role is centred around supporting the growth plans of the business for the next 10 years. Since 2016, Screenworks has grown consistently year-on-year.


Karen Winter


In her new position, she will be responsible for all elements of marketing. Initially focusing on brand positioning, the marketing team will seek to reinforce the high levels of customer service, quality, reliability, creativity and the ethics offered by Screenworks.


With a background in a variety of sectors, Ms Winter has over 30 yearsʼ marketing experience. She has previously held roles in events and exhibitions, software development and data analytics – where she oversaw business development and strategy in EMEA and Asia Pac.


Duncan Gilmour, Screenworks managing director, said: “I have always sought to introduce real industry experts as senior team members to help continue driving growth. Karen is no exception, she has worked hard behind the scenes to develop a sound marketing strategy to help underpin growth.”


Ms Winter added: “I am excited by Screenworks; a UK manufacturing success story which has already grown rapidly in the last few years and which continues to have huge potential.


“What I have found so far is how refreshing it is to work with colleagues who want to push boundaries and show how they are different. Exciting times lie ahead.”


www.printwearandpromotion.co.uk


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