Industry News
Coloreel introduces the revolutionary thread colouring unit to the USA
C
oloreel has partnered with Hirsch Solutions to introduce the revolutionary thread colouring unit to the American market.
Hirsch Solutions is the largest garment decorating equipment distributor in the world. Kris Janowski, president of Hirsch Solutions, said: "We are excited to explore the Coloreel opportunities within the USA market." The USA market covers the whole spectra of the embroidery industry with companies in both fashion and sport. The entire USA market is about 85-90% of the whole European market and it contains a lot of single head embroidery machines. The USA market has come far in the personalisation
Behrens releases first-ever catalogue
M
anchester's oldest textile business, Behrens has released its inaugural garment catalogue.
This brings together Behrens' stock-backed Healthcare, Beauty & Wellness and Sports & Leisurewear ranges into one catalogue. Together with its bespoke garment, design and manufacturing service, Behrens can cater for every garment need.
For over 40 years Behrens Healthcare has sat among the most well-known and respected manufacturers of quality medical and healthcare uniforms in the UK.
Behrens has released its
inaugural catalogue
La Beeby by Behrens brings fashionable and functional tunics and dresses for the beauty and wellness market. This range keeps one eye on the style horizon without losing focus on quality. The result is stylish, high-performing styles that showcase the very best in contemporary design.
Behrens Sports & Leisurewear is a trusted choice for many sportswear distributors and brands. Utilising the latest technology and design innovation, Berhens' sports and leisurewear ranges aim to provide outstanding clothing and accessories to maximise performance. In addition to this inaugural catalogue launch, in the coming months Behrens will also launch its trade e-commerce website.
Brother GTX inks receive GOTS approval
B
rotherʼs inks for the GTX direct to garment printer have received Global Organic Textile Standard certification.
A spokesman for Brother said: “In times of sustainable use and production of raw materials it is getting more and more important to maintain a stable mode of operation during the complete chain of production, from start to finish.
“This is why we are very proud to confirm that our Brother inks for GTX have received the Global Organic Textile Standard Certificate which makes both Brother and our customers part of an ecological and socially responsible textile production.”
| 14 | December 2019
trend, which is growing globally. The first product based on the Coloreel technology is a groundbreaking thread colouring unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.
Magnus Hellström, VP sales and marketing at Coloreel, added: "This is an important step into an important market where the Coloreel unit can be used to the fullest extent. The American market is made for Coloreel since they have the largest personalisation market in the world."
The
Coloreel unit
AD Merchandise celebrates decade of success with ambitious growth plans
T
rafford-based promotional products distributor AD Merchandise celebrated 10 years in business in October, laying out robust plans
for the businessʼ future. Founded by Amo Singh and David Moodie in 2009, the business has established itself as an industry leader, reporting a turnover of £3.9m in 2018, with a 10% growth expected for 2019, taking revenues to £4.3m.
Following a successful partner buyout in 2018 by managing director, Amo Singh, the company has announced ambitious plans for the future, and works with major brands such as Jaguar Land Rover, Bentley and Arriva. As part of its growth strategy, AD Merchandise is launching a major recruitment drive to create jobs across all departments over the next six months, aiming to increase overall headcount by 20%. The distributor and supplier is also making headway with a move to larger premises near MediaCityUK, set to complete in February 2020, and development of a new website, launching in Q1 2020.
Mr Singh, said: “The companyʼs decade of success is thanks to our hard-working team, all of whom have a big role to play in the future. Weʼve worked together to build a new company vision in line with our growth plans – we have, and will always remain, a people-focused brand. Our people are the reason weʼve come this far and will be the foundation upon which we continue to grow sustainably for years to come.
“Lots of big changes are happening, but I want us to remember who we are. This is joyful industry to be in – the products we produce put smiles on peopleʼs faces. We should never lose sight of that.”
www.printwearandpromotion.co.uk
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