Industry News
The Outdoors Company celebrates its 10 year anniversary
N
ovember saw The Outdoors Company celebrate 10 years of supplying the highest quality outdoor products to the UKʼs B2B market.
The Outdoors Company was founded by Mark Dix and Paul Morley-Smith in November 2007 with a vision to supply the worldʼs leading outdoor brands to the corporate B2B market.
The pair worked together running a successful ski company in Courchevel, France. Their passion for skiing and mountaineering gave them a real understanding of how premium outdoor brands sit within the European market place.
After a year of planning and negotiations with the top retail brands, The North Face was the first large company to back Mr Dix and Mr Morley-Smithʼs idea. Over the years, The Outdoors Company has grown, forming unique and lasting relationships with most of the leading outdoor brands and is now contracted to
T
he England Menʼs Roller Derby teamʼs new kit has been created by GFORCE Sportswear and encompasses the clubʼs new logo, inspired by Englandʼs sporting history. Niks Kent, team manager of the England Menʼs Roller Derby team, said: “Weʼre thrilled with our new kit, it captures the passion and the spirit of our squad perfectly.
“The new garments encompass our slogan, #thenew1966, as well as the lion and shield symbols, to represent our team values – strength, courage and determination.” To create the garments, GFORCE worked closely with the teamʼs designers Jordan Lloyd and Siobhan OʼConnor and used an innovative dye sublimation
Co-founders Mark Dix and Paul Morley-Smith
develop the distribution of outdoor products to the corporate sector for the likes of leading retail brands such as The North Face, Berghaus, Patagonia, Montane, RAB and Columbia. The next 10 years will see The Outdoors Company continue to do what it does for more and more people across the B2B market, as well as to achieve a greater
printing technique to effectively tattoo the creative artwork onto the fabric. Formed in 2013, the England Menʼs Roller Derby team is made up of players from across the strongest Roller Derby teams in the UK, ranging in age from 21- years-old to mid-40s.
Earlier this year GFORCE Sportswear announced its official two-year partnership with the team, joining forces with the club as a key sponsor and official kit supplier as it prepares for the Menʼs Roller Derby World Cup, set to be held in Manchester in February 2018. Commenting on the partnership, Simon
Ward, sales director, added: “Weʼve been impressed with their team spirit and positive attitude to sport, both things that we pride ourselves on here at
presence in the industry and to become the go-to company for corporate and outdoor workwear. Mr Dix said: “We aim to continue to educate our customers on outdoor brands and where they sit in the market so they can choose the best products to suit their budgets and purpose. “Weʼll be increasing the number of on- site training opportunities and regional workshops for our customers – we never underestimate the value of face-to-face time with our customers to help them understand our brands and the products we supply.”
Mr Morley-Smith added: “And weʼll always be seeking that something different which our customers often ask for. Weʼre all about staying ahead of the curve and keeping up with whatʼs new and whatʼs recommended in the industry. Our close relationships with our brands mean they tell us about the latest technical garments to hit the market and weʼll continue to pass this on to our customers.”
GFORCE creates a new look for national roller derby team
The kit
GFORCE, and we look forward to working together to raise the profile of the sport and help the team achieve their ambitions on the track.”
Simon Jersey shortlisted in Customer Satisfaction Awards L
ancashire uniform provider, Simon Jersey, has been nominated in the Best Use of Technology category in the UK Customer Satisfaction Awards 2018. Simon Jersey impressed the organisers with its use of Zendesk customer management software. The software has transformed the way the company communicates with all of its customers, which range in size from one to 170,000 uniform wearers, and has led to improvements across the business. It allows advisors to answer enquiries quickly and efficiently and gives customers the opportunity to rate every contact. Since its implementation the new technology has led directly to overall satisfaction increasing to 92%.
The awards ceremony will take place in March 2018 when | 6 | January 2018
Simon Jersey will be up against organisations including Talk Talk, Vodafone and EDF Energy. Simon Woods, head of customer service, said: “The new technology has led to significant improvements in how we manage customer relationships. Weʼre incredibly proud of how our team has embraced the changes, putting customers at the heart of everything we do.
“Being shortlisted with some of the UKʼs best-known organisations is an award in itself but weʼll have our fingers tightly crossed for the awards ceremony next year.” The awards are run by the Institute of Customer Service. They recognise those businesses that have implemented successful and innovative customer service strategies.
www.printwearandpromotion.co.uk
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