Focus on Urban Wear


As printwear brands increasingly seek inspiration from the high street, we take a look at the most stylish of garments available in the market today. To begin, Kirsty Macdonald of Mantis World explains the concept of urban wear.


MANTIS WORLD


Individuality and culture A


s urban wear is underpinned by individuality and the bringing together of culture and lifestyle, it seems a perfect partner for those in the decoration and personalisation business. The oversized bling, baggy jeans and trainers as associated with the early urban days havenʼt completely gone, but developed into a look which may have roots in music but is now an eclectic mix of all sorts of influences.


The new breed of customer; the online


retailers and independent own-labels are seeking appropriate bases for their urban wear design ideas; garments that can be personalised and made relevant to their needs.


Mantis, like urban wear, isnʼt about catwalk trends or the keeping up with the latest must-have shapes. Its place is in the design and supply of garments that folk will be proud to wear; not worn once or twice then discarded due to poor quality or because itʼs so last season.


Understanding that fashion is fleeting and style has substance, the team aims to provide customers with well developed, well considered shapes that are retail-ready and street-credible. And, as one of the first to introduce tear off labels as standard, the potential for total personalisation has never been so easy to attain.


www.mantisworld.com


Fresh, modern look and feel


DICKIES Keeping it casual D | 30 | January 2018


ickies Workwearʼs range of T shirts, hoodies and sweatshirts can be – and often are – worn in a casual way both inside and outside work. Similarly, the companyʼs outerwear range includes both casual and smart items that are often worn outside of work environments. More casual items, such as T shirts, hoodies and sweatshirts, continue to grow in popularity and Dickies is constantly working towards offering its customers new and exciting products,


growing its casual lines even further. For example, the new trend-led 22 Range is set to launch next year, offering tradesmen a look that can be adapted for both work and leisure time, without compromising on functionality. Apparel from the 22 Range will see orange introduced as a new colour within the product designs to add to the lineʼs fresh, modern look and feel.


www.dickiesworkwear.com www.printwearandpromotion.co.uk


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