Industry News
Mimaki Europe welcomes new EMEA marketing manager
D
anna Drion has joined Mimakiʼs marketing team as senior marketing manager for EMEA. Prior to joining Mimaki, Ms Drion held senior marketing positions at a variety of high tech, IT and telecom companies. Her background in successful marketing of technical offerings in the B2B market will bring fresh thinking and expertise to Mimaki Europe's marketing efforts. She said: “I am excited to be joining Mimaki Europe. Iʼve been impressed with the companyʼs ability to rapidly introduce a large number of exciting and innovative products as well as the range of printing and cutting solutions Mimaki offers. “Iʼll be focused on a balance between Mimakiʼs local and international interests with a goal of providing our growing partner network with the latest
Danna Drion
that of their customers. 2018 will be an exciting year.”
Ronald van den Broek, general manager sales at Mimaki Europe, added: “In addition to her strong marketing background, Danna will also bring deep knowledge and expertise in business intelligence and data analytics, helping Mimaki Europe strengthen its marketing efforts and further deepen customer relationships.
solutions, and ensuring they have the training necessary for their success and
OKI Europe appoints new managing director
T
he former head of OKI Data Australia has been appointed as the new managing director of OKI Europe.
Dennie K. Kawahara replaces Terry Kawashima who is taking on the role of general manager, overseas banking terminal sales in Toyko.
Mr Kawahara joined OKI Electric Industry in 1992 and from there worked his way up to his most recent position as managing director of OKI Data Australia – a role he took on in 2012. Under his leadership the division saw consistent business growth across Australia and New Zealand. In between, Mr Kawahara held various assignments within the OKI Group including nine years at OKI America. He is also no stranger to OKI Europe having worked in the marketing department as product planning and delivery manager between 2007 and 2010.
During his 25 years at OKI, in addition to working in the printer business, Mr Kawahara was involved in several innovative IT hardware and software products and systems development for OKI, including their introduction and
www.printwearandpromotion.co.uk
deployment, marketing and sales activities as well as project and team management.
He said: “I am delighted to be returning to OKI Europe at such an exciting and
transformational time in its long and
Dennie K. Kawahara
successful history. OKIʼs people, products and flexibility to meet customer needs make it a leader in its industry. I look forward to taking
part in developing new, forward- looking strategies to address the positioning of our products in the new digital environment and to maintaining our momentum in an increasingly competitive market. “As managing director, I will make it my mission to improve structure and strengthen OKI Europeʼs direction, increasing collaboration and profitability in this tough and ever-changing market. In my experience Europe is the most challenging yet rewarding region to work in. I am excited to meet staff, customers and partners in the many different countries in our region, experiencing the different business cultures, and playing a part in OKI Europeʼs exponential business growth.”
“She joins us at a very opportune time and has the right experience and knowledge to make significant contributions to the organisation. But the truly deciding factor was her background as an inspirational, motivational and strategic manager for companies, both large and small. I know she will add real value to our marketing efforts and more.”
Snap Products launches new website
D
igital print specialist Snap Products has unveiled a new upgraded website. Several key features have been rolled out, including real-time stock checking, instant quotes and online sign-off of orders, all available 24 hours a day.
As well as a new look and easier navigation, the website now features a trade login area that allows distributors to view in-progress orders, check their status and see estimated dispatch dates. Artwork proof sheets can be
download and orders
approved online – now the entire process from getting quotes, uploading artwork and signing-off orders can take place entirely online,
saving time on phone calls and emails. The trade login also allows distributors to see content bespoke to them, such as catalogue group pricing.
The relaunched Snap Products website has more products than ever before, including lines exclusive to Snap Products. The new improved search functionality helps navigate the comprehensive range, including best-sellers and express lines. An instant quote builder is available 24/7, with prices updated as product quantities and print options are selected. Other features include downloadable product data and online customer support, while the distributor finder allows end users to find and rate distributors and helps the distributor get more leads.
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