Industry News
Mascot is official supplier for Audi in Formula E
W
hen the fourth season of Formula E began in December, Mascot was
announced as the official supplier to Audiʼs factory-backed team. Mascot will support AudiSport ABT Schaeffler with clothing apparel for mechanics and pit personnel. Head of Audi Motorsports, Dieter Gass, said: “Mascot is an award winning company in its field – as such, it fits perfectly with the winning culture at Audi Sport. We are looking forward to working with Mascot for our team apparel needs for this upcoming racing season.”
Mascot's managing director, Michael Grosbøl, added: “Audi Sport has extremely high demands for the quality of its products in terms of performance, durability, precision, security and design. Therefore it is a great honour for us to be chosen as an official supplier for the Audi Formula E team.”
The season started on December 2 in Hong Kong. Formula E serves as a competitive platform for global car manufacturers and mobility providers to test and develop road-relevant technologies and therefore it acts as a catalyst, helping to refine the design of electric vehicles and improve the driving experience for everyday road car users all over the world.
Mr Grosbøl added: “We get to experience Mascot's workwear under
The Squand is granted a UK patent
R egular
readers will be familiar
with the little invention that is the Squand. This squeegee stand has now been granted a patent from the UK Intellectual Property Office. The productʼs inventor Joanna
Pawlowska said: “The news made my day. One can say that the little Squand has matured into adulthood.”
The Squand is designed to support a variety of handheld squeegees of any size. All the ink from the printing is contained on the rubber while the handle stays clean in the stand to minimise the risk of accident.
| 14 | January 2018 The Squand
extreme conditions when the mechanics have to perform in the pit in a tenth of a second in all temperatures and surroundings. Audi Sport's pioneering technologies on the racetrack have set the standard through the years, and we look forward to following the newly developed Audi e-tron FE04 through this exciting racing series that reaches to the future and demonstrates the potential for more sustainable mobility with its innovative, electric technology.” Consisting of 10 teams and 20 drivers, Formula E delivers world-class racing to 11 cities through 14 races over five continents, throughout the seven-month Championship season. Bringing racing rivalries to city streets, set against some of the most iconic skylines in the world.
The uniform
Prism Inks and Graphics One announce private label ink plan
P
rism Inks and Graphics One have announced an enhanced private label ink plan for their distribution partners. The plan is based on one that Prism has
offered for many years, but is now enhanced so that no matter the size of a business partner, they can participate in the plan. Amir Ajanee, CEO of Prism Inks, said: “Although we have had this type of plan before, we have now included Graphics One which allows a channel partner the ability to private label their ink whether it is for one bottle of a thousand bottles, it does not matter. “We have noticed a real trend in the dealer and distribution channel moving into private label programs to accommodate their customers and to increase their margins on consumables.
“Our plan includes the ability for the dealer to use us as a virtual warehouse where we offer complete fulfilment capabilities with blind shipments to the customer. The dealer never has to touch the goods which allow for better margins and lower pricing for everyone.” The new plan has been implemented and is now being offered to customers through the Graphics One distribution channel, along with the traditional channel of Prism Inks. The plan is included at no charge and is provided on demand by Prismʼs inks packaging division.
Sign & Digital UK announces increase in exhibitor presence for 2018
A
host of big-name brands are among those confirmed to be attending Sign & Digital UK, which will take place at the NEC, Birmingham from April 24 to 26. Roland DG, CMYUK, Spandex, Antalis, Epson, Ultima Displays, Your Print Partner and Very Displays are among those confirmed to be expanding at the 2018 show. The exhibition will also welcome many first-time exhibitors. Companies include: Rimex Metals, ATAKSOFT Computer & Software, QCR Recycling Equipment, Ashby Trade Sign Supplies, Longier UK, U-Marq, Modular Grid
Signs.com, ATA Engineering Processes, Pureimage, Bakker Magnetics and Streetwise Digital.
Other exhibitors already confirmed to exhibit at SDUK include Amaya Sales UK, Granthams, D&K Europe, Graphtec, Signmaster Systems, Colourbyte, Maxicam, printMax, Trotec
Laser, Nova Chrome, Grafityp and Your Print Specialists. .
Rudi Blackett, Sign & Digital UK portfolio director, said: “We are thrilled that such a large number of exhibitors return to us annually, and to have many of those increase their presence at SDUK 2018 is testament to the showʼs continued role in bringing the industry together to do business. We are also delighted to welcome the growing number of new exhibitors that have booked for the show from a wide spectrum of industry sectors. “As the marketʼs leading annual national event, we feel great responsibility to always deliver outstanding shows. We have recently conducted an extensive research campaign to gain greater insight into our visitor profile and their needs and our plans for the 2018 event include the addition of some exciting new show features which will be announced in the coming weeks.”
www.printwearandpromotion.co.uk
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