Industry News
Spreadshirt invests in 45 Brother GTX printers
Make it British Forum demonstrates the power of ʻbrand Britishʼ
O The GTX printers installed in the Krupka production site G
lobal e-commerce company, Spreadshirt, has added 45 brand new Brother GTX digital printing machines across its five production sites in the US and Europe.
This state-of-the-art technology allows Spreadshirt to produce and ship all must-have gifts with ease, even during busier periods. Jürgen Gauger, COO of Spreadshirt, said: “We invested $1.4M into the Brother GTX printers and we are excited about the implementation of these machines. There are now 14 being used throughout our U.S. production facilities in Henderson, NV and Greensburg, PA. In these facilities, 75% of all designs are currently printed using the digital machines. We are planning to increase the digital direct printing share to nearly 100% in the future.” The remaining 31 machines have been installed in Legnica, Poland, Krupka, Czech Republic and Leipzig, Germany.
The addition of the 45 digital direct machines and superior technological advancements, puts Spreadshirt in a good position to manage future growth, accelerate production, and speed up orders to arrive at the customerʼs doorstep at an even faster rate.
Spreadshirt knows that winning the market share in the global e-commerce market is a direct result of fast turnaround of customer orders and rapid delivery of high quality products.
The Make it British Forum panel discussion
Kate Hills, CEO and founder of Make it British, said: “Honesty, transparency, integrity and being true to yourself – thatʼs what makes a British brand. Undoubtedly the key benefits of making in Britain are the convenience and speed of manufacturing in the UK. Weʼre seeing lots of new brands opting to ensure the Made in Britain label is part of their DNA and thereʼs a trend for big brands to re-shore. There is definitely power in brand British.”
The sell-out event also attracted an online audience who could pose their questions to the panel of speakers as it was streamed live from Manchester Metropolitan University. Hailed a success, it paves the way for more regional forums across the UK in 2018 alongside the annual Meet the Manufacturer event in London in May.
Banana Moon appoints new digital director B
irstall-based online personalised clothing retailer, Banana Moon Clothing has appointed Miles Thorp as its new digital director.
The move comes after sustained growth for the company which has seen 25% growth year on year. Mr Thorp has spent the best part of a decade working at Fantastic Media, where he started out as a graphic designer, working his way up the career ladder to become director of website design and development.
With nine years experience in the fast- paced digital industry, he is now looking forward to building and mentoring a young, dynamic digital team that will help drive Banana Moon towards its business goals.
Alex Grace, managing director at Banana Moon Clothing, said: “Having Miles in-house will allow us to really accelerate our digital offering. There are
www.printwearandpromotion.co.uk
Miles Thorp
so many front and back end features we want to improve and also many new market ideas that we will be exploring. “We are always trying to innovate and
Miles has some incredible ideas for Banana Moon as well as really structured approach into making this happen. With him as part of our senior management structure, we feel we can really make a mark on the industry.” Mr Thorp added: “Banana Moon is an innovative and ambitious company with a highly skilled team, and that is something Iʼm really excited to be a part of. “In my previous role I worked with the management team at Banana Moon for many years and to be offered a position here was a massive compliment and a great opportunity.
“Banana Moon is committed to offering outstanding customer service so my biggest priority will be to make sure the end user is getting the best possible experience when they use the website. Iʼm excited to get started on this new project and seeing how this helps the company to grow in the coming years.”
January 2018 | 5 |
ver 200 designers, manufacturers, retailers and academics gathered in Manchester on Thursday, November 2 for the Make it British Forum 2017 for a debate on ʻhow to build a made in Britain brandʼ. The conversation throughout the day was positive with a collaborative can-do attitude as delegates agreed that is was essential to forge together as a ʻMake it British communityʼ to take control of the future.
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