The Big Interview
With today’s consumers increasingly seeking individuality, self-expression, and unique items, garment personalisation is already becoming more than just a trend and is becoming an expectation
generate buzz and online engagement.
“There is also growing demand in areas such as corporate workwear, sports teams, and promotional merchandise, where personalisation adds value and differentiation.”
The greener choice Another benefi t to personalisation is its impact on sustainable practices. With 70% of global consumers already purchasing or having already purchased sustainable clothing, according to the fi ndings of YouGov in 2024, there is a clear demand for it. Marcin explained: “Personalisation is well placed to meet these growing demands for sustainable garments due to the very nature of it being print on-demand.
“With personalised clothing, only the item that has been designed and ordered will be produced, and this removes huge amounts of waste and excess stock traditionally associated with the mass production of clothing. “Instead of producing garments in bulk that may never be sold, every item is created only once an order is placed, drastically reducing waste.”
Pushing the boundaries
Personalisation is at the forefront of technology, integrating a plethora of software advances to help non-graphic designers create the garment they have always dreamed of. Components like AI and 3D visualisers help envision the fi nal product while making the steps easy and intuitive. Companies like Antigro Designer are helping PSPs offer garment personalisation as a viable option for their customers while relieving a lot of the stress of software integration. Sassy Spirit and Design is one such company that was struggling to manage the design stage of creating gang sheets, offering the service in-house. This proved very time-consuming and complicated, and they needed a system that allowed the client to control their projects.
Marcin said: “By partnering with Antigro, clients now have the ability to upload, size and duplicate all their designs as needed, and Antigro’s DTF Gang Sheet Builder software has saved the business an immense amount of time, allowing them to focus instead on printing and maintaining fast turnaround times.”
Antigro offers more options within its software with its 3D Product Preview within its Print Customizer tool, helping users see in detail their designs, allowing them to enhance, rotate and zoom into an image of the garment so they can see exactly how each colour or shape would appear.
www.printwearandpromotion.co.uk
Antigro Designer’s 3D Visualizer
Marcin said: “A print personalisation software like Antigro’s
fi ts seamlessly into the wider workfl ow of a print or garment business by acting as the bridge between customer creativity and production.
“By integrating smoothly with existing sales channels, Antigro tools become a central part of the print workfl ow, helping businesses boost effi ciency, reduce waste, and deliver customised apparel at scale.
Trending techniques
It’s the combination of self-expression, sustainability and responsiveness to trends that has cemented garment personalisation as a key factor in the fashion industry’s growth. It is a part of the industry that doesn’t seem to show any sign of slowing down, and thanks to companies like Antigro Designers, it is putting the power back in the hands of the customer while relieving a lot of the legwork from the producer.
The world is a loud one. Everyone is screaming into a sea of voices, hoping theirs is heard. Individuality is expressed almost everywhere, with everyone looking to stand out from the pack. Garment personalisation is a big factor in this, and so it’s best to follow the trends because it seems individuality is here to stay.
Personalised tote bag
October 2025 |65 |
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