The Big Interview Make it personal
With garment personalisation booming within the industry, companies like Antigro Designer are becoming more integral with their print and design software. Assistant editor Benjamin Austin quizzed Marcin Majda, CEO of Antigro Designer, about the significance of the market’s growth and what it means for the industry as a whole.
Personalised sports T shirt
“It refl ects the wider shift in fashion away from mass production and towards more unique, consumer-led designs.” It also benefi ts fi nancially to offer personalisation, as according to research carried out by Accenture, 84% of consumers are willing to pay more for personalised clothing. Marcin continued: “Print businesses need to give consumers and print buyers what they want – printed products that are unusual, innovative, high-quality, as well as creative and fun.
“Personalised clothing allows people to express their individuality, creativity and style through what they wear. “With today’s consumers increasingly seeking individuality, self-expression, and unique items, garment personalisation is already becoming more than just a trend and is becoming an expectation.
“While mass production won’t disappear overnight, we expect personalisation to continue making its way into the mainstream and become more widely utilised.”
“S
elf-expression is a hallmark of an artist, of art, to get something off one’s chest, to sing one’s song.”
These are the words of the great American comic George Carlin. Self-expression is in our nature and is a big part of what makes us human.
Whether it’s expressing a sense of belonging to a group or highlighting a unique feature about one’s personality, it is something that is growing evermore present in today’s society.
Self-expression is even having an impact on the garment industry, with the market for personalised clothing seeing an increase in the last few years.
Clothing and fashion have always been key to a person’s identity, but now the garment printing industry is tapping into this market growth.
Companies are offering greater personalisation options than before to meet the social demand.
This means software like Antigro Designer, which provides businesses with personalisation solutions, is at the forefront of the market’s custom garment growth.
Speaking with the CEO and co-founder, Marcin Majda, he said: “Demand for personalised and custom products shows no signs of slowing. Consumers want to stand out and feel unique in their style. This is creating a lucrative opportunity for print service providers that are able to tap into this demand.
“It’s no longer enough to simply change the colour of a piece of clothing or add a name, and as demand for personalisation continues, we expect consumers to seek out even more creative and complex personalisation options to add to their wardrobes.
| 64 | October 2025
www.printwearandpromotion.co.uk
Antigro Designer CEO and co-founder, Marcin Majda
Gaining traction
But where is this growth coming from? Well, Marcin believes it is the infl uence of new, growing markets that is pushing this demand for individuality.
He said: “In the UK and Europe, the strongest growth in personalised garments is coming from markets where individuality and exclusivity are key drivers. “Social media and infl uencer marketing are fuelling demand for branded and custom apparel, with businesses keen to create limited-edition pieces and event collaborations that
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