Industry News
Russell Europe to become Russell Athletic for international branding F
rom 2026, Russell Europe will be known as Russell Athletic as the international brand takes on a globally consistent brand identity.
From 2026, Russell Europe will be known as Russell Athletic as the international brand takes on a globally consistent brand identity.
This adjustment takes the brand back to the company’s roots in the USA where it was founded in 1920 in Alexander City, Alabama by Benjamin Russell, the inventor of the sweatshirt.
The new branding combines the long tradition and vibrancy of Russell Athletic with the European product quality of Russell Europe. This step will create a consistent brand image across all markets and strengthen the international positioning of the brand. The first
products sporting the new Russell Athletic label will be available in the coming months. At the same time, items with the current label will continue to feature in the range until the transition is complete. The focus of the brand remains clear – high-quality teamwear and sportswear that combines quality, comfort and durability. The range covers the need for functional, durable and stylish clothing that ensures a uniform look – whether for sports teams, businesses or organisations. From T shirts to versatile sweatshirts, the collection is characterised by fabrics, fits and designs that express team spirit.
The full integration of Russell Athletic into the global brand world will create a look that combines heritage and modernity – a milestone in the history of the brand and a clear commitment to quality and international unity.
CC Supplies & Workwear hosts successful first open day
R
ochester-based CC Supplies & Workwear hosted its very first open day for customers.
Hosted in collaboration with BTC activewear, the printer and embroiderer invited a number of key clients and new prospects to see the latest ranges and products from brands such as Printer Prime, Kustom Kit, Stormtech and Portwest.
Not only were these companies introduced to some new brands and products, but they also had the opportunity to see where their garments are decorated
with a tour around CC Supplies’ premises. Andy Wall, production director, said: “We’ve only been here two years and thought hosting an open day was a great way to showcase what we can offer our customers.
“Not only did our customers benefit from the open day, but our staff did as well. Now they can confidently sell the right level of product to the right customer, as well as upsell accessories.
“It was a fantastic day and achieved what we wanted it to do.”
The open day was held on August 27.
A Russell Athletic advert from the 1980s
Four years of platinum rating for Geiger
G
eiger has received a Platinum rating from EcoVadis for the fourth consecutive year, placing the company among the top 1% of businesses worldwide for sustainability performance.
Throughout 2025, Geiger has continued to build momentum in its sustainability journey, reinforcing its integrated strategy across operations, supplier partnerships, and client solutions.
CC Supplies & Workwear hosted its first open day
| 6 | October 2025
Vicky Kinasz, president of Geiger International, said: “Achieving EcoVadis Platinum for the fourth consecutive year is a proud milestone for Geiger. “It reflects the dedication of our teams across the business to embed sustainability into every aspect of our operations – from our supply chain to the solutions we deliver to clients. “We recognise there’s still more to do, and we remain committed to continuous improvement, responsible business practices, and using our position within the industry to act, inform, and influence on the topic of sustainability.”
www.printwearandpromotion.co.uk
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