The Schoolwear Show Review
is important, especially this year. Most exhibitors explained it was less of a place to drive for new business but more of a focal point where existing customers can discuss issues, products, or as is the case this year, change in legislation.
Sunny Loyal, CEO of Charles Kirk, noticed an increase in footfall. He said: “There seems to be a bit more hype around the show this year but whether that’s due to the Bill it’s hard to say.
“It is going to have an impact but how big that impact will be, no one knows. “But the show is a good place where we can talk with our customers that we wouldn’t otherwise get to while also showing some kit.”
Caroline Hopley, marketing manager at One+All, was on the company’s stand to speak with customers and promote the Schoolwear range.
She said: “School uniform is becoming increasingly important.
“The amount of value a parent or child gets out of it is far more than normal clothes.
“Schoolwear is about identity, it gives them a sense of belonging. That’s the value in it for me; it’s a lovely small industry and lots of people know each other.
“The show is a great focal point to see our customers across the UK and a good way to catch up with them.”
Caroline said most were still discussing the Schoolwear Bill but believes the changes will not affect One+All. She continued: “We are a wholesaler to the retailer and it is them that will be impacted the most.
“We can only adapt to what it says.” Regardless of what dragged the crowds to Cranmore Park, walking around you could hear the definite sound of hustle and conversation, and though most were about feedback and current events, some exhibitors were still going with the main purpose of speaking to potential new clients.
Northern Irish brand, 1880 Club has been part of the show for 20 years. Neil Moore said: “Shows like this are a good way to compete for business. Our conversations are mainly to meet new people and perhaps offer something if people feel let down.” Result also found it a good place
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to strike up conversation having not exhibited in seven years. Brand ambassador, Eleanor Kingsford-Smith said: “People are pleased to see us here and it’s been good to get the feedback.
“We have a few things on show but it’s more a refresher of who we are and it’s been so well received. I think we will come back again next year.”
The verdict
The Schoolwear Show isn’t what it once was. It cannot be denied that it has shrunk over the years but perhaps its
intention and therefore importance hasn’t been lost, more morphed.
Instead of being a trade show in the traditional sense, it is more a collective of passionate people wishing to highlight their industry and discuss changes and issues it may bring.
It could be seen as more of a thinktank where people can gain insight and information as a business acquisition running in the periphery. But whatever the situation, The Schoolwear Show is still an important couple of days for those who attend, with its dates a key inclusion into all calendars.
November 2025 | 51 |
From blazers to PE kits: there was a variety of products on display
Non-clothing school equipment was also at the show
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