Focus on DTG Printing


The next wave of DTG: What really matters


Despite the rise of DTF technology, DTG is still alive and kicking. In fact, in certain circumstances a DTG option is more eff icient, cost eff ective and sustainable than its counterpart. Before discussing DTG products on the market in this issue’s feature, Shabbir Maimoon, the director of Snuggle, has expressed a few viewpoints on the brilliance of DTG printing.


A


t Snuggle, we really care about the industry. If our peers and competitors are thriving then it means the industry is thriving.


So when looking at what really matters, we think the future of DTG isn’t just about fancy new features – it’s about tech that actually keeps your machines running, cuts through the complexity, and lets you say ‘yes’ to more jobs.


For the big operations If you’re running an industrial fl eet, three things are game-changers. First, you want systems that basically run themselves with real-time monitoring and smart analytics – no more guessing games or surprise downtime. Second, you need pretreatment that’s either fully automated or so seamlessly integrated that dark garments don’t become a production bottleneck. And third? Rock-solid performance on polyester and blends, with the sustainability credentials that actually mean something to your end customers.


| 26 | November 2025


Whether you’re big or small, it all comes down to the same thing: less babysitting, more visibility into what your operation actually costs and produces, and the confidence to take on more work across more materials. That’s where we think DTG technology needs to go next


For the smaller shops Smaller operations have different priorities, and we get it. You want DTG/DTF flexibility so one machine can handle whatever walks through the door. You need white ink that doesn’t throw a tantrum after sitting idle for a weekend. And you definitely want cost per print transparency paired with fast changeovers – because knowing your numbers and keeping things moving is how you stay competitive.


The bottom line


Whether you’re big or small, it all comes down to the same thing: less babysitting, more visibility into what your operation actually costs and produces, and the confi dence to take on more work across more materials. That’s where we think DTG technology needs to go next. In part some manufacturers are getting there but work is still to be done. Achieving a step change in automation, fabric diversity and consistent production allows us all to focus on the most important aspect; customer service.


www.printwearandpromotion.co.uk


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