Industry News
Cotton’s the pick says Cotton Incorporated C
onsumers worldwide have said they prefer cotton for everyday wear and trust its environmental credentials according to newly published data from Cotton Incorporated. Partnering with Cotton USA, the pair have released their findings from the 2025 Global Lifestyle Monitor Survey. The found that 13,026 consumers across 13 countries say, comfort, quality, and durability remain the top drivers of apparel purchases worldwide.
Other key findings were:
• 75% consumers prefer clothing made of cotton, cotton blends,
or denim, overwhelmingly ahead of manmade fibres like polyester, spandex, and rayon.
• Consumers rate cotton clothing as the most comfortable (67%), softest (66%), best quality (59%), most authentic (56%), and most sustainable (49%) compared to clothing made from polyester or rayon.
• 59% are willing to pay more for clothing made from natural fibres such as cotton, citing comfort and quality as key reasons.
• 83% of consumers consider cotton to be safe for the environment, while fewer than half believe manmade fibres like rayon (48%), polyester (46%), and
Sourcing City appoints new strategy director A
listair Mylchreest has rejoined Sourcing City as strategy director, marking Ella Long’s first senior leadership appointment since becoming CEO.
His appointment follows the retirement of David Long, who led the company’s services, product, and strategy development for many years. Mr Mylchreest previously served as managing director of Sourcing City for nine years. With 10 years’ recent experience in the print on-demand sector, he will lead the development of next-generation services and products and bring fresh industry insights to the promotional merchandise market.
In his new role, Mr Mylchreest will focus on launching innovative services that deliver greater value to distributors and suppliers and strengthen Sourcing City’s competitive position. Ms Long will oversee operations and work closely with Mr Mylchreest to deliver the company’s
Tencel (41%) are environmentally safe.
Liz Hershfield, executive director at Cotton USA, said: “Findings show that cotton’s strengths – comfort, quality, and environmental trust – are exactly what consumers are seeking, no matter where they live.
“As brands and retailers adapt to shifting consumer habits and tighter economic conditions, cotton’s durability and versatility make it a smart choice for building products that last, resonate globally, and meet sustainability goals.” The release of the findings coincided with this year’s World Cotton Day on October 7.
New website for William Turner
W Ella Long and Alistair Mylchreest strategic objectives.
Ms Long said: “Alistair’s return marks an exciting new chapter for Sourcing City.
“His strategic mindset and track record of innovation will help us drive growth, enhance our offerings, and deliver even greater value to clients and partners.”
S
Stahls’ UK adds blank apparel line-up to website all in one seamless process.
tahls’ UK has made it even easier for decorators by turning itself into a one-stop-shop for blank garments and custom transfers. The launch of Stahls’ UK Apparel now means customers can purchase items from brands such as AWDis, Stanley/Stella, Bella+Canvas and Fruit of the Loom, alongside its custom transfers
| 10 | November 2025
This addition to the Stahls’ UK website gives decorators access to around 3,500 products from more than 80 of the top blank apparel brands.
Fast delivery and no minimum order quantities are also available, and customers do not need to create a wholesale account before purchasing.
Stahls’ UK has introduced blank apparel to its website
www.printwearandpromotion.co.uk The new William Turner website
illiam Turner has launched a new website to make the visitor experience easier for customers. It has been designed with the user in mind and it is now even easier to navigate. It is packed with more engaging and valuable content for customers. The refreshed website showcases all of William Turner’s product offering; including schoolwear, occasionwear, corporatewear, and childrenswear accessories.
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