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Industry News


Change of rules for EU textile sectors F


ollowing the change to EU rules, member states must set up extended producer responsibility schemes for textile sectors.


This comes as the international government officially adopts its new amendments to the revised Waste Framework Directive which has now been published in the Official Journal of the European Union.


Aimee Campanella, development


Alsico makes first recycled garment


G


lobal workwear manufacturer, Alsico, has started celebrations after successfully developing its first finished garment made through a fully circular process.


At the start of the year, the Alsico Academy – a team of the brand’s experts – were tasked with developing the most sustainable and comfortable fabrics possible.


This led to creating the closed loop solution in partnership with recycler Sixone to deliver the garment made from recycled materials.


The fabric developed this way has been tested and validated in line with the requirements of the market and according to the stringent performance requirements of Alsico.


Vincent Siau, head of the Alsico Academy, said: “Our ambition is to create a fully integrated, circular supply chain, where Alsico garments are collected, recycled and reborn as new Alsico products. “This process is incredibly important to ensure that we can keep wearers across a broad range of industries protected and comfortable everyday, while truly managing the impact of our solutions on the environment.


“The successful creation of our first material and finished garment using the polyester chips from our partnership with Sixone is an enormous achievement, and one that confirms we can make circularity a standard in the textiles industry.” The development of the garment falls under the brand’s ARX initiative, which encompasses all its efforts on rework, repair and care and recycling. The programme includes Alsico’s sustainability targets, including phasing out virgin fossil fuel-based materials and achieving 90% preferred fibres across its product portfolio by 2040, with an interim target of 40% by 2030.


director, Textiles EPR at Reconomy, said: “With a definitive timeline in place, the countdown is on. Brands selling textiles into the EU need to start preparing to cover the costs of collecting, sorting, reuse, and recycling their products. “Four EU Member States already operate textile EPR schemes, and two more have completed consultations, with more expected to follow. Those who prepare early will shape the market and reap the benefits, while those who


CGI image of finished garment


wait will need to adapt later. “This isn’t just a compliance requirement – it’s a strategic opportunity. Brands that act now by optimising product design and building strong reuse and recycling partnerships will lower future costs and gain consumer trust in a market increasingly driven by accountability.”


Member states have been told these changes must be transposed into national law by June 17, 2027.


YES Group introduces AI-powered DTF support


I


n an industry-first for customer care, YES Group has introduced AI-powered direct to film support designed specifically for users of the company’s Digital HeatFX and DTF Station systems.


George and Miro are intelligent support agents built to assist customers 24 hours a day. They will provide customers with instant access to maintenance help, troubleshooting advice, and product guidance based entirely on official YES Group training and technical resources.


Accessible via the YES Group website, George and Miro are available to guide users through the most common DTF and HeatFX printer queries; from maintenance cycles and print quality issues to ink management and software settings.


Miro and George are DTF support bots AIM Smarter welcomes the inclusion of AI with Vectify A


IM Smarter has announced a newly formed partnership with AI-powered sales platform Vectify. The distributor hopes the new


collaborations will provide its members with access to tech with tailored pricing, making it easier for distributors to scale growth without adding headcount.


COO, Deborah Wilkinson, said: “Vectify’s | 12 | November 2025


AI solutions are a breakthrough for sales reps – they take on the heavy lifting of prospecting and outreach, freeing reps to focus on building relationships and closing deals.


“Partnerships like this reflect AIM’s ongoing commitment to equipping our members with the most innovative tools available – helping them strengthen and


extend the competitive edge they already have in today’s market.”


Floris Jansen, CEO of Vectify, added: “Sales reps don’t need another dashboard. They need time and focus. With AIM, we’re putting this power directly into the hands of distributors across the industry. “It’s not theory – it’s a sales engine that’s working right now.”


www.printwearandpromotion.co.uk


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