Industry News
New appointments made following Geiger restructure
A
trio of new appointments have been welcomed at Geiger as the company announces a new leadership structure.
Following the integration of Firebrand Promotions on September 1, the branded merchandise and marketing solutions provider has realigned its sales and marketing teams under an expanded leadership framework.
Paul Oakley has been appointed sales director, bringing a wealth of experience in sales strategy and leadership. Paul Beirne takes on the role of business development director, focusing on identifying growth opportunities and strengthening client partnerships. Gary Cable assumes the position of client services director, dedicated to ensuring outstanding client experiences and service excellence. This new structure refl ects the business’ continued investment in its
people and commitment to building a stronger, more dynamic team. By aligning leadership responsibilities more closely with client needs, Geiger aims to deliver even greater value, innovation, and service consistency. Vicky Kinasz, president of Geiger International, said: “The integration of Firebrand into Geiger has been a signifi cant milestone, and this new leadership structure is the next step in strengthening
our position in the UK market.
“With Paul Oakley, Paul Beirne, and Gary Cable leading our sales and client service teams, we are confi dent we can continue to deliver the highest level of support and expertise to our clients.”
Geiger remains committed to investing in its teams and resources to ensure long-term client success and to maintain its reputation as a trusted partner in the branded merchandise and marketing industry.
Russell Athletic shares behind the scenes photos A
s Russell Europe rebrands to Russell Athletic, the brand has shared photos from its lifestyle shoot that took place in Munich. With the help of a renowned Swiss fashion photographer and a team of up to 19 people comprising models, stylists, hair and make-up artists and production crew, impressive lifestyle and campaign shots were taken over the course of nine days in June.
The shoot comprised 55 key styles from the Russell Athletic collection, which were showcased in a total of eight locations – game day energy and impressive size in the Olympic Stadium, modernity and urban fl air in a trendy hotel, carefully considered function and precision in a doctor’s surgery, and power and drive in an industrial plant, to name but a few. The variety of locations refl ected the scope of Russell Athletic products – teamwear for sport and leisure, corporatewear for a more sophisticated look and workwear for everyday professional use. In addition, contemporary, high-defi nition video
| 14 | November 2025 From left: Paul Oakley, Paul Beirne, Gary Cable
Russell Athletic has shared behind the scenes photos
formats ensured moving content, which will be used for a wide range of marketing purposes. The resulting image material forms the visual basis for the new, uniform brand identity. The shoot created the basis for the new brand identity – from 2026, Russell
will appear entirely under the label Russell Athletic in Europe.
The transition from Russell Europe to Russell Athletic brings the brand back to its roots and combines European product quality with the international vibrancy of the original American label.
www.printwearandpromotion.co.uk
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