Case Study
more sustainable than ever F
More possibilities,
Kornit Digital recently helped Fasac “Go White!” at Première Vision Paris. This helped showcase a range of innovative technologies the company has developed. P&P reports…
ounded in 1955, Fasac S.p.a., part of the SCR Stamperia Group of Cassina Rizzardi, is a leading company in the creation of printed fabric for men’s and women’s clothing, furnishings and fashion accessories. The Fasac name has always been synonymous with research, innovation, creativity, service and quality, making Fasac the reference supplier for many national and international fashion brands. As such, they were a natural partner for Kornit Digital, a leading developer of sustainable digital textile print technologies for on-demand fulfi llment. Increasingly, fabric decorators worldwide are turning to Kornit’s single- step, single-operator print capabilities to localise their operations, offering consumers, brands, designers, and do-it-yourselfers localised fulfi llment, for durable, high-quality, graphically unlimited natural and synthetic decorated materials delivered at the speed of e-commerce.
Wearing its “Made in Italy” label with pride, Fasac joins a growing community of Kornit users worldwide—from Kyoto-based Debs Corporation and its “Made with Japan” mantra, to London-based Fashion-Enter and its
Powered by Kornit MAX technology, the sustainable, on-demand textile decoration system allows producers to create more with less, shrink carbon footprints, and tap into new markets
commitment to “Make It British,” to multiple family businesses in the United States built around Kornit’s ability to “bring production back to America”— reaping the benefi ts of a versatile, digital mechanism that shrinks supply chains, eliminates minimum order quantities, produces more product with less labor and materials, and makes onshore production profi table again. This localisation of operations empowers manufacturers like Fasac to safeguard against disruptions, mitigate operational
risk, eliminate overproduction, answer new opportunities in real time, and thrive in a dynamic marketplace, simply by producing where demand for their brilliant fabrics lives.
That Kornit’s inks meet the most rigorous standards of environmental sustainability certainly don’t hurt either. In an age when the tension between government regulators demanding fundamental change and the producers and brands who see greater benefi t in “greenwashing” operations than the supposedly profi t-killing work of actually instituting responsible practices continues to ratchet, Kornit offers a fast, digital solution that can increase profi t margins while giving consumers the assurance of materials that are CO2-neutral, GOTS approved, and ECO PASSPORT- and BLUESIGN-certifi ed, saving up to 95% of water waste and using up to 94% less energy than other conventional print methods. As attendees at Première Vision Paris experienced this past February, this eco- conscious digital production capability demands no sacrifi ce in terms of graphic capability or quality. Quite the contrary, as Fasac’s “Go White!” campaign demonstrated, Kornit technology opens new creative possibilities for designers. Kornit’s latest-generation system for digital direct-to-fabric decoration, Kornit Presto MAX, is the fi rst digital pigment production system capable of printing high-quality whites on dark fabrics, both natural and synthetic.
Kornit Presto Max | 60 | July 2023
These white-on-dark designs offer an entirely new dimension for what you can imprint and have ready to cut, ship, or wear within minutes. Bold and uncompromising, these prints can be produced on demand, in any quantity, empowering users like Fasac to sample and experiment at will, testing new ideas for color, texture, and
www.printwearandpromotion.co.uk
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