mind. We’ve been talking about personalisation for a while but, in conversations with our members and suppliers, we realised that while a lot of people are aware of the personalisation potential, there was a need to share real-life success stories and actionable advice, and to showcase the software and
technology solutions that make personalisation accessible.” In conjunction with the exhibition, Personalisation Experience conference delegates heard from an array of knowledgeable experts about the psychology and behavioural science that makes
FESPA Preview personalisation so appealing, the
commercial value of personalisation to brand owners and the wider supply chain, and how digital transformation, technology and software solutions enable customisation.
Winners of the following categories were also announced during the ceremony:
• The Innovation Award was presented to Atelier fuer Siebdruck - Lorenz Boegli in Switzerland, for its entry into the Functional Printing category titled “Station of Lucerne”.
• The People’s Choice Award, which is voted for online by the FESPA global print and signage community, was this year won by Iwaarden in the Netherlands for its entry titled “REVU” which was submitted to the ‘Non- Printed Signage category’.
• The Young Star Award welcomed entries across all categories from junior employees, trainees, and students aged 16 and 25. This year’s winner was Léa Saint-Jeveint, student at SEPR in France, for her entry “Lueur abyssale”.
• The Best In Show award, which is selected as the most outstanding example of print, was awarded to All about Graphics in Australia for their ‘Daniel Johns: Past, Present & FutureNever’ exhibition entry in the Printeriors category.
• New to 2023, the Sustainability Award was presented to The Look Company from Qatar for their Printed Fabrics for the FIFA World Cup 2022 entry in the Roll-to-roll printed textiles category.
FESPA has also launched FESPA Middle East, a new event serving the speciality print, signage and visual communications community in the Middle East and Africa regions. The first edition of the annual exhibition will take place at Dubai Exhibition Centre, United Arab Emirates, from 29-31 January 2024.
www.printwearandpromotion.co.uk
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