Industry News
Preseli releases a dedicated tie and scarf website
P
reseli has launched a dedicated website designed to help
distributors design and specify first class products for their customers. The User Guide is a downloadable PDF version of the same information and is available unbranded for distributors to use with their customers.
Preseli’s sales of promotional and uniform ties and scarves have seen continuous growth over the last 18 months and feedback indicates it’s a product area in which some
distributors have limited experience and confidence when asked to supply. The site and guide are designed to impart the company’s many years of experience and knowledge, in a clear and simple format, that we hope will be a useful resource for all our customers.
The resources cover subjects like choosing the ideal fabric for the customers’ requirements, specifying the most appropriate design, and taking advantage of packaging and co-ordinating items to add value.
Preseli’s resident Ties & Scarves expert, Martyn Jones added: “Ties and scarves are high value items, needing
a dedicated resource to showcase the quality and detail that we put into each order. Our customers now have access to a wealth of product information, alongside quality images, product templates and all the technical detail they need to win orders.”
www.preselitiesandscarves.co.uk Roland DG creates first ever ‘50 Shades of Ginger’ colour index R
oland DG, the world’s leading provider of digital printing solutions, has created the first ever ‘50 Shades of Ginger’ colour index to celebrate redheads, using its TrueVIS colour technology.
To showcase the vast colour spectrum of red hair, the colour index has been specifically designed for redheads, helping them to find their perfect shade amongst 50 bespoke colour shades of vibrant reds and oranges.
Undertaking a consumer research study surveying 500 redheads to understand what being a redhead means to them, the findings highlighted that the age of 20 is when redheads learnt to love their locks. Also by their early-20s, 34% loved the fact their hair stood them apart from blondes and brunettes. But sadly that wasn’t always the case, as 67% spent years battling with their distinctive look - with almost half (48%) even attempting to dye it.
As passionate enthusiasts of colour and standing out from the crowd, Roland DG wanted to celebrate the uniqueness and allure that being a redhead brings and raise awareness of the many different shades of red hair.
To launch the index and research, redhead celebrity and TV quizmaster Jenny Ryan has been recruited as the campaign ambassador and was interviewed on ITV’s Good Morning
| 12 | July 2023
Britain last week to talk about the campaign.
Proud redhead and TV celebrity Jenny Ryan said: “When Roland DG approached me about this campaign, I just had to say yes! As a proud redhead, I’ve grown to truly love my red hair and embrace the fact it makes me different to others. But I wasn’t surprised to hear that wasn’t the case for many – growing up with a different hair colour to most was challenging, but now I celebrate my redhead status. If anything, I’m proud of it!” The printing brand is also teaming up with the Redhead Days Festival 2023 as an official lead sponsor at the festival in Tilburg, Netherlands on Friday 25th August through to Sunday 27th August. The brand will be displaying its newly revealed redhead colour index for attendees to find their perfect hair match as part of an experiential experience, and printing branded merchandise on-site for festival goers.
Lauren Swinnerton, head of marketing communications and brand EMEA at Roland DG, commented: “Our research found that 54% of red heads would never described their hair as ‘ginger’ and for years, people have struggled to truly define their hair colour - with many viewing the most common term as somewhat derogatory.
So, we got to work to develop 50 shades to show the full spectrum of shades that make up the vast colour gamut of redheads.”
The multi-channel campaign aims to highlight the colour print possibilities using Roland DG’s TrueVIS technology and expertise, supported by an EMEA PR campaign and event sponsoring the largest redhead festival in the
world.The iconic Redhead Days Festival will offer attendees a hands-on look at the printing solutions and colour capabilities available with Roland DG to deliver its most significant event experience for 2023. Attendees will have the chance to find their exact colour match and celebrate their individuality - something that not every redhead has been able to do previously.
“Being a redhead goes far beyond hair colour - it’s a visual representation of individualism, expression and beauty and we strongly believe no one term can define the vast and beautiful shades of redheads, which is why we’ve created our celebratory redhead colour index,” continued Lauren Swinnerton. “This rings true to the ethos of Roland DG as a global print company that celebrates colour and expressiveness and thrives on standing out from the crowd.”
For more on this story, visit Roland DG’s website.
www.printwearandpromotion.co.uk
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