Case Study
From desktop to industry domain: The story of Sticker Wizard’s rise
Sometimes in business all it takes is the right idea at the right time, but this also has to be backed by the right investments. This case study highlights how Sticker Wizard has grown from a desktop business to a large operation with investments into Roland DG technology.
T
he COVID-19 pandemic reshaped the UK business landscape, sparking a surge in entrepreneurship. The number of UK start-ups grew by 22% during the pandemic, with four in five firms reporting no plans to wind down.
According to a joint report by CBI Economics and NatWest Group, these businesses are also 20% more likely to embrace sustainability than their predecessors, potentially adding more than £20 billion to the UK economy in the years ahead.
Against this backdrop, Sticker Wizard emerged as one of the many success stories born in lockdown. Founded in Portsmouth by Chris Jamieson, a print professional with more than 20 years of print experience, over a decade of which was within the events industry, Sticker Wizard has evolved from a one-man bedroom operation into a trusted supplier for global brands including Nike, Adidas, TikTok and Marc Jacobs.
From hobbyist to professional print provider
During lockdown, Chris launched Sticker Wizard as a side project, producing small runs of stickers for friends and online marketplaces. He said: “I started making simple designs based on cultural moments, and they just took off.”
He initially started with a Roland DG VersaSTUDIO BN-20 desktop printer/cutter but as the company grew beyond small runs, he needed a machine that could handle the step up. He continued: “The BN-20 was brilliant to start with, but I quickly realised I needed something bigger and faster. The VS-300i gave me that flexibility.”
“Suddenly I could take on more complex briefs and deliver them at the
| 50 | January 2026
1992/93 Arsenal home kit turned into souvenirs by Sticker Wizard
Examples of Sticker Wizard’s work
quality and speed clients expected. It was the machine that gave me the confidence to say yes to bigger projects.”
As Sticker Wizard’s client list grew to include design agencies and global brands, so too did the demand for unique materials and finishes. Chris invested into UV technology opting again to work with Roland DG acquiring a VersaUV LEC2-330 UV printer/cutter.
He continued: “Anything
quirky – chrome, fluorescent, specialty vinyl – goes straight through the UV printer.
“It gives me confidence that no matter how demanding the brief, I can reproduce colours and finishes exactly as clients expect.”
The LEC2’s UV technology also
www.printwearandpromotion.co.uk
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