Industry News


Football fan experience enhanced with Avery Dennison NFC technology


A


very Dennison has enhanced the football fan experience by


creating the first NFC-enabled shirt and logo.


The adhesive materials expert has worked with Turkish club Trabzonspor bring an interactive way to experience the sport.


Thanks to the Near Field


Communication (NFC) built within the shirt’s logo, fans can scan the jersey to unlock exclusive content, including first looks at new player signings, personalised messages from their favourite players and interactive polls to vote on future jersey fonts and bus wraps.


Scan the logo for more content


Funda Daıstanlı, deputy general manager at Trabzonspor, said: “There were so many ideas in my head about what we could do with NFC, and it made me incredibly excited. The fact that NFC is a new form of communication, one that hasn’t been used anywhere else in the world in this way, was also really appreciated by our fans.


“NFC technology will definitely become a new communication channel in the sports apparel industry.”


This technology transforms the traditional fan experience into a dynamic, interactive journey, offering endless possibilities for engagement.


The NFC season jersey represents the new digital era of sports apparel, combining technology, personalisation, and fan engagement like never before.


E


pson Europe is fast-tracking its journey to net-zero, unveiling major milestones in its FY24/25 ESG/ Sustainability Report.


Epson Europe accelerates toward net-zero Wilcom launches latest in flagship embroidery software


The company’s decarbonisation strategy has received official validation from the Science Based Targets initiative (SBTi), confirming its commitment to achieving net-zero emissions by 2050. The company is expanding circular manufacturing across Europe through Epson Atmix, supplying high-quality recycled metal powders while reducing reliance on raw materials. Epson has also earned EcoVadis Platinum status and been named a sustainability leader in Quocirca’s 2024


Sustainability Vendor Landscape. Boris Manev, CSR director at Epson Europe, said: “Sustainability is a journey, and we’re leading with innovation, collaboration, and accountability. “From circular manufacturing to water- saving digital printing, Epson is shaping a future where growth and environmental responsibility go hand in hand.” The company is also cutting supply chain emissions by up to 82% through low-carbon shipping and direct delivery models. Technologies like the Monna Lisa digital printer reduce water use by up to 97% in textile production, supporting on-demand, waste-free manufacturing.


W


ilcom has officially released its most advanced embroidery software yet in the form of its


new EmbroideryStudio 2026. The flagship product launched globally on December 8, with the platform offering a strong focus on innovation, productivity and creative empowerment for digitisers, decorators and industry professionals. A standout feature of the release is the industry-first Multi Blend tool, which allows stitch types and colours to be blended seamlessly across multiple layers, opening the door to entirely new design possibilities.


Complementing this are enhancements such as custom accordion spacing, snap to object, and improved output files, all aimed at helping both newcomers and experienced users work with greater accuracy and efficiency.


Cover to Epson’s Sustainability Report www.printwearandpromotion.co.uk


The update also introduces Answers, Wilcom’s embedded AI assistant, designed to provide instant, relevant support to keep users focused on their creative workflow. Combined with improvements like Continue Digitizing, the software delivers meaningful productivity gains.


January 2026 |15 |


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