Special Report As we all step


tentatively into 2023, it seems it that that the fundamentals of Y2K dressing, timeless design, quality garments, mindful manufacturing and a slower pace of fashion consumption may linger long after the TikTok influencers have moved on to the next big thing!


– Clare Dwyer, product manager, Kustom Kit


Back in the early 2000s fashion moved slower, we still had two fashion seasons a year rather than brands dropping new items everyday online. Clothing was more considered and designed to last longer; this is an ethos that is appealing to a growing number of consumers not just for the environmental credentials but for its simplicity. Buying a classic garment that looks good and wears well feels more ‘now’ than the extreme choice and micro trends we had pre-pandemic. More and more people are choosing a curated approach to dressing, spending a little more on classic basics for example, the perfect fi tting shirt, the perfect cotton tee, items that can be worn together and for years rather than weeks.


All about the classics


So how does this all translate into the printwear and uniform market? The great thing about this trend is that timeless pieces are at its core. Making it easy to wear for all ages, body types and end uses. The key styles such as a classic tee, polo, hoodie and Oxford shirt are already fundamental items in any decorators offer.


We are an industry that prides itself on continuity, brands such as Kustom Kit have a rich heritage so are able to


www.printwearandpromotion.co.uk


Lindsay Lohan star of the 2004 iconic film Mean Girls, sporting a classic fit polo shirt...


...And Kustom Kit’s own version the KK703 Ladies Klassic Superwash 60 polo. For a true oversized Y2K look size up or better still borrow from the boys and try a KK403


February 2023 |73 |


This classic fit heavyweight Premium Oxford (KK105) worn open over a white tee perfectly nails the Y2K trend


delve into our back catalogue to offer some authentic Y2K styles. There is a nostalgia and trust wrapped up in long running styles that post pandemic has gained extra importance, it seems our mantra of Buy Less Buy Better is resonating with our customers too. This year our core quality basics have been more popular than ever. Styles such as our KK403 Klassic Superwash 60 Polo which has been in the range for over 20 years and our classic fi t shirts which are known for their generous cut and premium quality have held ever wider appeal, no doubt driven by the infl uence of the Y2K trend.


The cast of Friends showing three diff erent ways to wear an Oxford shirt Y2K style


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