Industry News
PSI 2023 sends strong signal for the future E
urope’s leading trade fair for the promotional products industry, PSI returned to Düsseldorf for the first time in three years and sent strong signals that the industry is back.
A total of 487 exhibitors participated during the exhibition, and 10,509 visitors from 75 countries made it clear that promotional products and their industry are back.
Uwe Thielsch from koziol, an exhibitor at PSI, said: “The spirit of optimism at the PSI was huge, as was the joy of being able to meet us again on this platform. We know what we’ve been missing in recent years.” Barbara Leithner, chief operating officer of RX Austria & Germany,
More than 10,000 visitors attended PSI 2023
the organiser of PSI, added: “The international response in particular, not only from Europe but also from North America, the Middle East and North Africa, exceeded our expectations. Every second visitor came to PSI from abroad. “What was particularly impressive was the innovative strength and agility with which the companies used the time to
A AIM Smarter celebrates year of growth
IM Smarter team members came together at the end of 2022 to celebrate a year of growth in all areas, reporting advancements across the entire business including technology, supply chain connectivity and the launch of further industry exclusive tools.
The leading promotional product software provider, part of Altitude Group, has attributed this continued growth to its strategic focus on and continuous development of its experienced teams, industry leading technology platforms and membership adoption.
2022 saw AIM Smarter focus its services to provide members agile, best-in-class solutions that serve distributors and suppliers advancing needs. Accurate information and supply chain connectivity has been of paramount focus for the business, with AIM strengthening supplier relationships,
The AIM Smarter team
updating more supplier products than any previous year and inviting suppliers to provide electronic data feeds to future-proof the accuracy of information and provide the capability of electronic passage of data. AIM currently features 140+ supplier’s data with 50,000+ unique products of which 100,000+ individual variations can be ordered. AIM Smarter UK general manager, Rosi Spence, said: “Technological advancements are always at the heart of our focus and 2022 has been no exception, despite ongoing turbulence for the UK economy, the team have achieved so much this year, including advancements made on all platforms including the AIM Tech Suite, Websites and PromoServe. “I’m truly delighted with our
achievements this year and look forward to providing our members with yet more tools for success in 2023.”
adapt their products to current requirements and trends using sustainable materials and modern technologies.” Sustainability was high on the agenda for visitors to PSI with 91% of respondents to the Promotional Items Monitor stating that it plays a decisive role when purchasing promotional items. This increases the demands on manufacturers, as Oliver Leykam from Staedtler emphasises: “It must become normal for production to be resource-saving and for products to be sold that have a longer useful life.” At the same time, awareness of the quality of promotional items has increased significantly in recent years. PSI 2024 will take place from January 9 to 11 in Düsseldorf.
A
Alexandra sponsors the Cavell Star Awards
lexandra is continuing its sponsorship of the Cavell Star Awards, an inspiring
national awards programme for nurses, midwives, nursing associates and healthcare assistants.
Hayley Brooks, chief executive officer of Alexandra, said: “The nursing community is at the heart of the Alexandra business and we are honoured to be continuing our sponsorship of the Cavell Star Awards. “Alexandra has a proud history of supplying uniforms for generations of student and qualified nurses, and other healthcare professionals throughout the UK, and we are looking forward to supporting nurses, midwives and healthcare assistants who may be suffering from personal or financial hardship, through our sponsorship of the inspiring national awards programme.”
The workwear manufacturer has a long history of designing and manufacturing garments, which dates back to 1854. Alexandra is also a Royal Warrant holder.
| 14 | February 2023
www.printwearandpromotion.co.uk
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