Industry News
AWDis finds Creode the perfect integrated fit
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WDis has appointed Leeds-based digital marketing agency Creode to carry out brand, UX and web development work.
Based in Livingston, AWDis has been one of the UK’s leading providers of quality sustainable garments to the printwear and promotions market for over a decade. The brand started out supplying hoodies via its Just Hoods brand and the brand portfolio now includes sportswear, T shirts, polo shirts and school uniforms. Creode’s broad ranging remit is to carry out customer and market research before creating a brand strategy that will consolidate the group’s many brands before carrying out a web redevelopment phase that
O
BPMA reveals its apparel products of the year
n January 4, the British Promotional
Merchandise Association revealed the winners of the Apparel Product of the Year award. The Rab Downpour Eco Waterproof Promotional Jacket
exciting phase for us all within the agency. Not only does it allow us to demonstrate our integrated expertise in brand communications and web development, but also directly taps into our mantra of continuous improvement across all customer touchpoints as we look to work closely with the group to solve myriad commercial challenges across the business.”
Creode will work with AWDis to carry out brand, UX and web development work
will introduce a new UX and improve user journeys, to support the business as it grows market share in the UK and expands into international markets. Creode CEO, Guy Weston said: “Our work with AWDis is a very
Alex Hardy, group marketing director from AWDis, added: “We’re delighted to be working with Creode. Their integrated approach and determined focus on addressing the needs of our business really shine through. The insights they have provided into our marketplace have helped to focus our team on the brand journey.”
Kingly launches full custom garment manufacturing
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Rab Downpour Eco Waterproof Promotional Jacket
walked away as the Platinum winner. Built from recycled 2.5-layer Pertex Revolve fabric with a fluorocarbon-free DWR treatment, the jacket is Rab’s first ever mono-polymer waterproof jacket. It uses a polyester outer and membrane, which means that, in addition to being 100% recycled, it also has the future potential to be fully recycled at the end of its life. The Hiker Jacket was the recipient of the Gold award, while the Full Size Sublimation Bucket Hat was the Silver winner. Other categories in the annual BPMA Product Awards included; Award & Gifting Product of the Year, Food & Drink Product of the Year and Sustainable Product of the Year. Judging took place across two rounds, with guest judges meeting in December to agree the final winners in the each category.
| 16 | February 2023
ollowing the great success of its award-winning sustainable socks, Kingly launches full custom garment manufacturing with eco-friendly fabrics.
The company will now start producing custom-made T shirts, polos, boxer shorts, sweatshirts and a whole
Kingly has introduced custom-made garments
lot more. All European-made with sustainable GOTS organic cotton, Euro Cotton and recycled polyester according to the Global Recycled Standard (GRS). 100% traceable with sustainability reports and transaction certificates. Rob Armour, CEO of Kingly, said: “Recognising that we are at an important crossroad, my team and I are dedicated to providing the best sustainable earth-friendly products.”
In an effort to minimise the negative effect of the garment industry, Kingly also intends to upcycle old clothes that will be repurposed and designed into limited edition collections. All of these clothes will be impregnated with the Polygiene technology which inhibits the growth of odour-causing bacteria in the garments.
Based on Kingly’s commitment to a better, cleaner environment, and in line with an ISO 14001 Environmental Policy, waste fibres created in the sock knitting process are retained. They find a new life as stuffing for printed pillow cases. They are highly appealing sustainable products produced in a factory that is SMETA Pillar 4 audited and accredited to ISO 9001 and ISO 45001 standards.
www.printwearandpromotion.co.uk
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