Special Report A mutual understanding A report on Signmaster Systems and Graphtec GB's partnership S
ignmaster Systems, a UK-based company in Whitchurch, Shropshire prides itself on being "run by printers, for printers," showcasing a customer- centric approach. The company's ownership by ex-printers ensures a unique perspective, allowing them to understand the needs of end-users thoroughly. This mindset shapes their decisions, ensuring that their offerings and services are tailored to meet the practical requirements of those in the printing and personalisation sector. Specialising in providing hardware solutions for the wide-format printing and personalisation sector plays a crucial role in the company's strategic direction.
Signmaster Systems has been a distributor for Graphtec GB for more than 15 years. The proximity to Graphtec's location and the shared commitment to quality and reputation motivated the initial partnership. The build quality and reputation of Graphtec GB machines, combined with the support from a reputable distributor, infl uenced the decision to collaborate. The mutual understanding of the product played a pivotal role in fostering this enduring partnership.
| 54 | April 2024
Distributed Machines and Target Industries:
Signmaster distributes a range of Graphtec GB machines, including the CE7000, FC9000, Widlaminator, and Widlaser. These machines cater to industries such as wide format, signage, garment and personalisation. The broad product range allows Signmaster to serve a wide customer base, thereby meeting the specifi c needs of different sectors. The FC range offers “The ultimate Print Finishing Solution”. An FC Series Cutting Plotter provides a higher level of productivity and greater ease of use than any other cutting plotter on the market today. Unlike other cutting plotters on the market, the FC Series
comes as standard with media catch nets, networking capabilities, built-in -cutter and matching stand. It is also customisable to further augment what is an already class leading product. With 4 different widths available, the FC is perfect for both small-scale, high- volume users through to high demand wide format print shops who are looking for a highly functional print fi nishing solution to match up to their Solvent or UV printers. With its unmatched cutting speed, powerful head pressure and included professional grade software, the FC Series raises the bar to a totally new and incomparable level of performance, usability and functionality. The Widlaser range of equipment was developed to effi ciently meet the market demands for laser marking or cutting and is available in a range of power outputs, sources and bed sizes. The Widlaser range offers ceramic, glass and fi bre tubers which caters for a multitude of industries and needs from marking metal to cutting acrylic.
Unique Selling Points of Graphtec GB Machines: Graphtec GB machines stand out not only for their quality and reliability but also for the exceptional support provided by the Graphtec GB team. The longstanding relationship with Graphtec GB has been characterised by knowledgeable, helpful and approachable support, creating positive customer experiences. “This holistic approach to customer support is a key differentiator in the market and this is something that Sign Master Systems excels at” said Jay Fleming Sales director. Graphtec GB machines consistently contribute to overcoming production challenges, replacing inferior machines and facilitating customer expansion into new ventures, the machines are seen as not just tools but as solutions that help customers overcome challenges. Customer satisfaction becomes a measure of the effectiveness and reliability of Graphtec GB machines.
The alignment between Graphtec GB
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