P&P LIVE! 2024 Review
Co-location attracts record visitor numbers!
Printwear & Promotion LIVE! attracted record visitor numbers of more than 7,500 after a successful first co-location with Sign & Digital UK at the NEC in Birmingham.
W
ith a total of 7,223 unique visitors attending the exhibition this marks a huge increase of 2,247 visitors on 2023 (2024 unique visitors: 7,223 vs. 2023 unique visitors: 4,976). With 352 visitors choosing to attend for more than one day, visitor numbers at the exhibition reached 7,575 compared to 5,167 in 2023.
These record visitor numbers and the overwhelmingly positive feedback from exhibitors, has confirmed the value of the co-location in growing the show and the audience. In fact, over 80% of the visitors to SDUK took the time to visit P&P LIVE! during the three-day exhibition.
| 22 | April 2024 Event feedback
Event director, Tony Gardner, commented: “The success of the co-location with Sign & Digital UK has surpassed all our expectations, with substantial increases in visitor numbers across both shows! We were initially hopeful of achieving a 30% crossover of visitors from SDUK into P&P, which rose to around 50% from looking at the pre show visitor registration data, so the actual crossover of more than 80% of SDUK visitors is a huge step forward in growing the show and its audience!
“We knew that there was good synergy between the two shows, and the co-location provided visitors the
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