Marketing Column
to identify their preferences, pain points, demographics, and interests to create valuable video content while addressing their needs.
Diversify Your Content Don’t limit yourself to a single type of video. Experiment with different formats such as explainer videos, product demonstrations, behind-the-scenes footage, and customer testimonials. Diversifying your content keeps your audience engaged and attracts different segments of your target market.
Create High-Quality Content Invest in creating visually appealing and high-quality videos. Ensure that the production refl ects positively on your brand to build trust and credibility with your audience.
Be Mobile-Friendly
Given the prevalence of mobile device usage, it’s crucial to optimise your videos for mobile viewing. Ensure that your videos are responsive and provide a seamless viewing experience across various devices and screen sizes.
Tell Compelling Stories At the heart of every successful video marketing campaign lies an engrossing story that captures the imagination and connects with your audience. Craft narratives that resonate with your brand values to create memorable and impactful content.
Utilise Social Media Platforms Leverage the popularity of social media platforms to share your videos. Each platform has its own unique audience and features, so you should tailor your content accordingly. For example, platforms like Instagram and TikTok are particularly effective for short, engaging videos, while YouTube is ideal for lengthier, more informative content.
Encourage User Interaction Foster engagement by encouraging viewers to like, comment, share, and subscribe to your channel. Host Q&A sessions, contests, or challenges to actively involve your audience. Remember to respond to comments and messages to create a sense of community around your brand.
Optimise for Search and Discovery Optimising your video content is essential for maximising its visibility and reach. Use relevant keywords, compelling titles, and engaging thumbnails to make your videos more discoverable and increase your chance of ranking higher in search results.
Analyse your Data Insights Regularly analyse the performance of your videos through analytics. Understand which videos resonate most with your audience, the demographic of your viewers, and the retention rates to refi ne your strategy going forward.
Best Practices for Video Content Marketing
Keep it Concise. Attention spans are short, so keep your videos concise and to the point. Aim for clarity and effectiveness in conveying your message within the fi rst few seconds to capture and retain the viewer’s interest.
Optimise Video Titles and Descriptions: Craft compelling titles and descriptions that are not only keyword-rich but also enticing. A well-optimised title and description improve the chances of your video appearing in search results, increasing its discoverability online. Include Calls-to-Actions (CTAs): Guide your viewers towards the next steps by including clear and compelling CTAs. Whether it’s visiting your website, subscribing to your channel, or making a purchase, CTAs provide a direction for your audience.
Consistency is Key: Establish a consistent posting schedule to keep your audience engaged. Regularly publishing new content builds anticipation and helps you stay at the forefront of people’s minds. Test and Iterate: Video marketing is an evolving fi eld, and what works today might not work tomorrow. Continuously test different approaches, analyse the results, and adapt your strategy based on your feedback and data.
• VeriBerri can be contacted on
verriberri.co.uk
www.printwearandpromotion.co.uk
April 2021 |45 |
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