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LEGOLAND California and Ferrari announce the world’s first interactive ‘Build and Race’ attraction
EGOLAND Parks and luxury sports car brand Ferrari have announced the world’s first LEGO Ferrari “Build and Race” interactive attraction is coming to LEGOLAND California Resort in spring of 2022.
Featuring a life-size Ferrari F40 model developed by the LEGO Group, Build and Race puts guests in the driver’s seat as they make their way through the “garage” to the “racetrack” using their creativity and imagination to build, test and race their own LEGO Ferrari.
Kurt Stocks, president, LEGOLAND California said: “Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world. We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility.” Annabel Rochfort, director of location-based entertainment & esports, Ferrari said: “We are excited to build upon our existing relationship with the LEGO Group by combining our leading brands within this transformative entertainment attraction. The Build and Race experience has been designed to engage with both Ferrari and LEGO lovers of all ages, aligning with Ferrari’s strategy to reach out to its younger fans.” Build and Race features three zones designed to be interactive and inspiring. A LEGO pit crew member will greet guests as they enter the attraction, sharing Ferrari fun facts, race history, and showcasing themed LEGO race gear and awards. Once inside the garage, guests have the opportunity to sit in a life-size Ferrari F40 model developed by the LEGO Group and have their photo taken. The journey continues as guests get to tap into their creativity and build their own LEGO Ferrari car to race at one of three racetracks which include the test
zone, steering test track and speed test track. Each track offers guests different obstacles, challenges and a chance to clock in the fastest time. A DUPLO build zone offers younger guests the chance to drive their imagination and design their own creation out of bigger bricks as well! LEGO MINIFIGURE mechanics and crew members will prompt build inspirations throughout the entire experience. Finally, once guests have customised their vehicles, raced them through the obstacles and heard the engines roar, they will be able to create a custom digital Ferrari race car. Guests can digitally scan their vehicle and further customise their Ferrari along with their minifigure racing driver. Once complete, the cars are digitally projected on a LEGO racetrack based on Pista di Fiorano (a private racetrack owned by Ferrari mainly for development and testing purposes) and guests can compete with other cars digitally for the fastest race lap! Build and Race will be included in the price of admission to LEGOLAND California Resort.
SimEx-Iwerks and Happy Valley Group sign strategic cooperation intention agreement Tornado Springs opens
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
At the signing ceremony of the central enterprise trading group of the 4th China International Import Expo, Happy Valley Group signed a strategic cooperation intention agreement with SimEx-Iwerks Entertainment. Mr. Xiaole He, a member of Happy Valley Group Party Committee and deputy general manager of Happy Valley Group, and Ms. Yiyun Zhou, chief representative, Greater China, SimEx- Iwerks, attended the signing ceremony. Happy Valley Group plans to introduce the latest 4D cinema technology and other attractions
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
from SimEx-Iwerks Entertainment. SimEx-Iwerks has over 30 years of experience in attraction design and integration, and has developed a prestigious 4D film catalogue with some of the world’s best studios and with the biggest intellectual properties. It has built and operated more than 350 attractions around the world and established cooperative relations with more than 50 parks, science and technology venues and cinematic attractions in China. The introduction of SimEx-Iwerks’ 4D cinema technology supports Happy Valley’s strategic goal of
building a world-class theme park industrial group. Happy Valley Group has partnered with SimEx- Iwerks in establishing 4D theatres in eight Happy Valley theme parks located in Shenzhen, Beijing, Chengdu, Shanghai, Wuhan, Chongqing, Nanjing, Xi’an and a 4D theatre in Xiangyang Fantasy Valley.
Dreamworld resort hotel
Story Land looks ahead to best
F WINTER PART 1 2022
season yet in 2022 Beginning Memorial Day weekend, Story Land has announced the return of live entertainment and character meet-and-greet activities, including fan favourites like Daniel Tiger, Tea Time with Cinderella, It’s Magic and more. The park’s popular Nostalgia Nights events will also return.
and tourist park. Dreamworld is excited to announce that it
has entered into an agreement with experienced accommodation developer Evolution Group to fund and build an accommodation precinct on part of the surplus land owned by Ardent Leisure adjacent to the Dreamworld park. The accommodation offering will include a 4-star 250-room resort-style hotel, 40 bungalows and a 5-star tourist park with 100 powered sites. Dreamworld Resort will be designed to cater to all guests, especially interstate travellers, with a broad range of family friendly accommodation options, as well as restaurants, conferencing facilities and leisure facilities such as swimming pools and a gymnasium. Guests of Dreamworld Resort will also have exclusive
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uture Dreamworld guests will be able to stay and play, with plans underway for a new $75 million Dreamworld Resort including a resort-style hotel
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