Company Update
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WhiteWater’s IAAPA Expo Update: Regional expansion, synergetic brands, and major projects
Highlights from WhiteWater’s 40-year anniversary and plans for the future W
hiteWater had plenty to update everyone with at the IAAPA Expo 2021 in Orlando, Florida. The world has not stood still
during the last 20 months, and WhiteWater outlined developments it has been making to its business, team, and products during that time. Projects have continued, and some notable openings this year and next were highlighted.
“Making Magic at 40” with regional investments and sustainable goals The WhiteWater booth featured the “Magic” campaign to bring its 40th anniversary celebrations to a close, as the company was unable to kick off the festivities last year due to the cancellation of the trade show. The 10th anniversary of the company’s China office did not go unnoticed, however, with the team growing and moving office commemorated on the company’s WeChat account. Since IAAPA last congregated in Orlando in 2019,
WhiteWater has accelerated investments in its regional offices—Shanghai for Asia, Munich for Europe, Russia, and Africa, and Dubai for the Middle East and India, increasingly moving engineers, project managers, after sales, and marketing to these locations. This strategy, together with regional manufacturing, has made Whitewater even more competitive and responsive to clients in every region it says, complemented by a keen understanding of cultural and commercial norms in different languages. WhiteWater used its 40th anniversary to make important commitments, including a corporate-wide initiative called, “Sustainability Scorecard,” with clear direction and measures, including ambitious goals to halve its waste by 2030 and becoming net-zero
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by 2040. The effort looks at the issue holistically and encompasses helping suppliers and clients achieve their environmental goals.
Industry veterans take on key roles WhiteWater says it maintains its success, by “having the right people on the bus in the right seats.” Naturally, this has meant recruiting some more established industry experts into the team and enabling internal moves for others, including: • Franceen Gonzales, chief experience officer • Doug Smith, global head of sales • David Bogdonov, regional vice president, APAC • Travis Kline, regional director of operations, Middle East
• Domingo Vergoossen, vice president, Global Business Development, Water Rides
• Frank Good, vice president, Business Development, Vantage
• Baptiste Caulonque, chief commercial officer, Endless Surf.
• These personnel moves signify WhiteWater’s continued investment in its brand portfolio, especially the newer ventures, Endless Surf and Vantage, in response to the growth both areas are seeing.
BUILDING THE BRAND PORTFOLIO
New developments in Water Rides WhiteWater’s Water Ride division shipped 14 Super Flume vehicles to Warner Bros. Movie World in Queensland to upgrade the much-loved fleet of one of the park’s most popular rides, the “Wild West Falls Adventure Ride.”
While the boats look similar to the old ones, they
have new innovative features, such as individual hydraulic lap bars to improve guest comfort and removable floorboards to make maintenance easier. “We are pleased to be able to give this classic ride an upgrade during our off-peak season,” said Village Roadshow Theme Parks COO, Bikash Randhawa. “As this attraction is a guest favourite, we wanted to ensure we continued with both our high safety standards along with high durability of the boats to withstand operations, and the quality of engineering and materials from WhiteWater has impressed us,” he said.
This project is a good example of the technical and safety improvements WhiteWater’s boat refurbishment work can provide, in addition to the ability to supply a new water ride from the ground up.
New developments in Surf
FlowRider has developed three exciting new models of the iconic stationary surf simulator: • FlowRider Edge — A perfect addition to under- utilised pools, it enables a fun wipeout off the back, into the pool, and uses the same filtration system for additional savings.
• FlowCurl — Combines the classic FlowRider double with a curved barrel section for more expert tricks.
• FlowSurf — A river surfing experience on full- sized surf boards instead of flowboards. The smooth, glassy, deeper-water continuous wave expands FlowRider’s offering into surf, giving venues broader board sport experiences and appeal.
All these new products come with the safety, quality, WINTER PART 1 2022
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