www.parkworld-online.com
Park People
Looking back at Yas Waterworld Abu Dhabi’s nine years of success
Alhasan Kaabous AlZaabi, Vice President of Operations - Farah Experiences, tells Park World what it takes for waterparks to stay on top.
S
ince opening our doors in 2013, and as we celebrate our ninth anniversary this January with more than 50 industry awards and accolades from leading bodies within the industry, we at Yas
Waterworld took a dive into the waterpark’s most memorable milestones throughout the years. We firmly believe that in order stay ahead, we must also be able to look back and learn valuable lessons from our journey thus far. As we look back at Yas Waterworld throughout the years, and ahead at the
emerging trends for 2022 onwards, we see several core ingredients that every attraction must seek for success: A strong foundation, brand story, a human- centric approach, an innovative mindset and a forward-looking vision are some of the factors which have allowed us to continuously reflect our brand and solidify our standing in the market as the World’s Leading Waterpark. Here, we’ll take you on our journey that led to nine years of success and highlight how a strong foundation is key in keeping up with consumer needs.
A strong foundation and brand story pave the way for highly immersive experiences Guests today expect full-sensory immersion, personalised experiences and state-of-the-art technology – ideally all at the same time, with a great story to back it all up. Using a strong brand to create a sense
WINTER PART 1 2022
of place is indispensable. Designing and creating an environment that transport guests in authentically themed spaces provides them with the unique ability to truly be immersed within every destination. Since 2013, the Yas Waterworld brand has been drawing inspiration
from the UAE’s pearl-diving heritage. All our attractions are derived from an original story developed exclusively for the waterpark: The legend of ‘The Lost Pearl.’ The story follows the adventures of Dana, a young Emirati girl in search of a legendary pearl which had once brought prosperity to her village. With every innovative experience introduced, we make sure it ties to our story and pays tribute to the Emirati culture and heritage of pearl diving. Traditional Emirati architecture is also reflected in the entirety of the waterpark’s design. With a detailed authenticity to historic Emirati heritage, an Arabian castle-like exterior design, and a village-like interior design, you will find yourself immersed into an Arabian town filled with historical Emirati elements such as minarets, souks, dhows, craggy rock outcrops and wind towers.
A human-centric approach makes personalisation easy When it comes to waterparks, one size does not fit all. Different age
33
Yas Waterworld
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
