Park People
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groups have different preferences, and different segments have different needs. Responding to each of these preferences offers waterparks opportunities for additional engagement and reach. It can even allow waterparks to attract guests who usually would not even consider visiting a waterpark. For instance, as a proudly Emirati
establishment, we are cognizant of catering to audiences who value their privacy, and launched the Yas Waterworld’s Ladies Season, where female guests can enjoy a fun-filled evening complete with privacy and comfort thanks to our all-female staff and a strict ban on photography. Other out-of-the-box experiences that cater to our wide array of guest segments, uplift our guest experiences, and provide a personalized touch include Cinema Under the Stars, the Kabayan Beach Fiesta, and Yas Waterworld’s Neon Nights to name a few. We also recently collaborated with
GUINNESS WORLD RECORDS to launch Yas Waterworld’s first ever GUINNESS WORLD RECORDS™ live record-breaking event. Guests had the chance to participate in different challenges and become GUINNESS WORLD RECORDS™ title holders with a total of six new individual GUINNESS WORLD RECORDS™ titles set by the end of the two-day event.
An innovative mindset is key in adapting and staying competitive Waterpark guests now also expect to be part of the action and are seeking interactive experiences. Virtual and augmented reality technology will only continue to accelerate, transforming reality into digital spaces and placing virtual objects in the real world. As the world’s leading waterpark, it is paramount for us to continuously improve and enhance the guest experience by leveraging the latest state-of-the-art technology within the entertainment industry and further create immersive experiences. For example, the water park’s Underwater VR Experience - a first-of-its-kind experience in the UAE, allows guests to dive into the sublime world of virtual reality while submerged underwater for an unprecedented immersive sensory experience. Another ride we’ve introduced is Cinesplash, which delivers an immersive cinematic environment that uses special effects to awaken the senses and takes guests on a simulated journey to the UAE's pearl-diving past.
(From left to right) Dhabi, Sultan, Dana and Chubby
A vision towards the future: Contactless technology is still relatively new, but is here to stay Since the outbreak of pandemic, the demand of touchless technology has been increasing, and we only see it accelerating at all employee and customer experience levels. Yas Theme Parks and attractions, which Yas Waterworld is a part of, quickly implemented a touchless experience by integrating facial recognition technology to create FacePass. Our parks became the first in the region to launch this contactless technology that gives guests the opportunity to enter, shop and dine using facial recognition. The integration of a brand and story
with the continued merging of interactivity, personalisation and technology will remain essential for waterparks to stay ahead; they facilitate the transformation of waterparks into wet, experiential environments that have an unprecedented level of immersion, and we predict that to be a core element that drives both new and repeat guests.
Jebel Drop
Since opening its doors in 2013, Yas Waterworld took home over 50 accolades from prestigious industry entities. Most recently in 2021, the waterpark was named ‘Middle East’s Leading Waterpark’ at the World Travel Awards and ‘Best Waterpark in the Middle East’ by the International Travel Awards. Yas Waterworld also won a Bronze award at the blooloop Innovation Awards 2021 for its ‘Underwater VR experience’. A well known water designer once told me: If
we left design of water parks to the operators, we’d all have perfectly square lazy rivers. Together we create world-class experiences by balancing beauty, functionality and safety.
34 WINTER PART 1 2022
Bandit Bomber
Cinesplash
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