Media Based Attractions
www.parkworld-online.com Storytelling with substance
Park World catches up with BoldMove Nation CEO, Benoit Cornet, to fi nd out why a media-based attraction can be a really big hit and what it takes to get it right
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cross the themed entertainment markets, media-based AR and VR solutions for water parks, zoos and leisure venues, BoldMove Nation creates custom-built, unique and successful attractions in
close partnership with its clients. Behind every BoldMove Nation project is the aim to build something amazing and meaningful for visitors - a happy world delivering a compelling story and a positive experience. First things first - a detailed analysis. What does the park need? What are
the visitor profiles and expectations? How and where can these be applied to the attraction offering and themed areas? Based on crucial questions such as these, BoldMove Nation decides what kind of attraction will be most suitable and successful for the client. There are other aspects to consider too, such as whether to incorporate
interactivity, whether an attraction should be track-based or not, which IP and story to use, or if it would be better to create a customised one, and how to fit pre-show and lay-out queueing in a fun, exciting way. It’s all in the detail and nothing is overlooked in the creation of a media-
based attraction that’s a success from start to finish. Creation and production is handled entirely by the BoldMove Nation experts in dark rides, experience design, storytelling and interactivity, AV, projection and AR technologies. And following installation and safety certifications, BoldMove Nation trains ride operators and supports its clients in their marketing efforts.
Small footprint, big impact
When it comes to clients, BoldMove Nation is seeing increased demand from regional parks wishing to incorporate indoor and dark ride attractions into their offering, inspired by recent successful openings at larger theme parks Media-based attractions can bring a very dynamic setting on a smaller
footprint, and they appeal to the younger generation. With a mixture of different technologies such as interactivity, projection mapping, light and sound, there’s huge potential to create highly immersive experiences and change the atmosphere according to the game phase. IPs with likeable characters are an effective way to make attractions more fun and
engaging for kids. As the top IPs can be expensive and limiting, BoldMove Nation has developed a choice of exciting, accessible characters like the Daltons from Lucky Luke, Marsupilami and its very own TooMush. These appeal to the entire family, with a story unfolding from the queueing up point through to the exit with a shop.
A new Smash & Reload dark
ride with TooMush IP is currently in production with BoldMove Nation’s partner, Triotech, for leading French theme park Le PAL, where it is being fitted into a disused 4D cinema. The ride will include a pre and post-show with building façade completely themed, plus a merchandising programme so visitors can enjoy the experience and story to its fullest from
beginning to end. It is expected to open in April next year. The modular Smash & Reload dark ride family is suitable for all ages thanks
to intuitive, interactive gameplay, an easy-to-understand story and vehicles that provide thrilling - but not scary - experiences. With a broad choice of IPs and stories, including fully customised options, the attraction can fit into an existing infrastructure due to its small footprint and smart technologies, and can be managed by one or two operators. BoldMove Nation can also combine different modules into a larger setting to accommodate 800 persons per hour.
Lights, sound, action
Benoit Cornet comments: “What we see in the market today is an uniformisation of dark ride experiences; most of the new rides are increasingly looking the same and they all attempt the difficult task of blending storytelling, video game-style gameplay, media and theming in a contained budget. However, they have very limited success as combining these elements into a successful ride is not do-able within limited budgets. “For Smash & Reload, we have started with the premise that action speaks
louder than words. We have focused on the interaction and further boosted the Smash & Reload concept to create a highly emotional ride, driven by immersion in light, sound and action." Looking ahead, BoldMove Nation is continuing to develop new attractions
by using existing technologies in a creative way, such as its AR Hybrid Quest - a ‘phygital’ game played on the visitor's smartphone within a digital environment.
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SUMMER PART 3 2022
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